Home
Authors
Tags
App
Get QuoteDark Inspirational Quotes App
" A coherent typeface is an essential part of a coherent branding strategy. "
Bruno Maag
Part
Essential
Strategy
Related Quotes:
" A good typeface is like a well-crafted English or Italian suit: it always looks perfect. "
Bruno Maag
Looks
Good
Suit
" I do believe that organizations can certainly improve lives by specifying better fonts, which of course has an effect on how you read your e-mail. "
Bruno Maag
How
Better
Your
" Each script has its own calligraphic and cultural history. It is more a question of matching different calligraphic styles to one another, without the features of one script dominating another. "
Bruno Maag
More
History
Matching
" The argument that a serif font is too fussy doesn't cut it anymore. You want a font where the letter forms are not ambiguous. "
Bruno Maag
Want
You
Ambiguous
" Why do only the Latin script when Nokia has a billion consumers? Typography is the bedrock of communication; it can really connect people. "
Bruno Maag
Why
Communication
Connect
" The Cyrillic and Greek scripts in particular have an alien beauty in their unfamiliar letterforms. Five weights of stroke thickness create subtle variations in light and dark that reflect the emerging and fading of the stars. "
Bruno Maag
Five
Alien
Light
" Type is your brand. "
Bruno Maag
Type
Brand
Your
" If you imagine b, d, p, and q, those are letter forms that all the children always mess up. They are mirror forms of one another. That feature is emphasized in a font like Arial, where the shapes are literally mirror forms. "
Bruno Maag
You
Children
Mess
" There isn't really a stylistic recipe for fonts to make them particularly suitable to be translated into different scripts. "
Bruno Maag
Make
Different
Recipe