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" I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in. "
Ed Catmull
Creativity
Problem
Problems
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" With every one of our films, we try to touch emotions, but we don't try to touch the same emotions each time. "
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" If something works, you shouldn't do it again. We want to do something that is new, original - something where there's a good chance of failure. "
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" Outsourcing, in and of itself, isn't responsible for the erosion of America's high tech infrastructure. The short-term thinking that led to a lot of bad outsourcing decisions is the root cause. And short-term thinking isn't a problem confined to the executive suite. It's a problem in Washington and in our society as a whole. "
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" A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision-making is better when we draw on the collective knowledge and unvarnished opinions of the group. "
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" It doesn't even matter how successful a movie like 'Up' is: you'll never sell a lot of toy walkers. But that's the way we spread out the risk. "
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" After Pixar's 2006 merger with the Walt Disney Company, its CEO, Bob Iger, asked me, chief creative officer John Lasseter, and other Pixar senior managers to help him revive Disney Animation Studios. The success of our efforts prompted me to share my thinking on how to build a sustainable creative organization. "
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" When companies are successful or not successful, they almost immediately jump to the wrong conclusions about how they got there or why they got there. "
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" It is not the manager's job to prevent risks. It is the manager's job to make it safe to take them. "
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Take
Job
Manager
" It is only by trying new things that we can hope to create products that are original. Don't just say those words; act like you believe them. "
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Believe
Words
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" The Pixar name means more than any other name. It's very important to us to keep that name at a high level. "
Ed Catmull
High
More
Name
" Look at the computer industry. I've watched a lot of companies come and go, some that were right at the pinnacle of their success. "
Ed Catmull
Come And Go
Look
Go
" Lucasfilm has always had an openness to technology. "
Ed Catmull
Technology
Always
Had
" Every one of our films, when we start off, they suck... our job is to take it from something that sucks to something that doesn't suck. That's the hard part. "
Ed Catmull
Off
Start
Suck
" If you put out 20 films, you hope that a number are successful. It's like human reproduction versus frog reproduction. Frogs produce thousands and hope a few succeed. Humans don't produce many babies but put a lot of energy into them, which is kind of where we are. They still don't always succeed, but you try a lot harder. "
Ed Catmull
Energy
You
Hope
" I can't look at 'WALL-E' or 'Finding Nemo' or 'Up' and look at in the same way as people outside of the company would look at it. Each one of them had angst. "
Ed Catmull
Way
Look
People
" Linear narrative is an artfully-directed telling of a story, where the lighting and the sound is all for a very clear purpose. You're not just wandering around in the world. "
Ed Catmull
You
Sound
Story
" In life,you're going to have risk, so you have to say, 'My attitude going forward is how to I fix the problem.' And it's not trying to cling onto the past. When I look around, most problems happen because people are trying to cling onto the past. "
Ed Catmull
Past
Problems
People
" At heart, we believe that the films that work well are the films that do touch people emotionally. "
Ed Catmull
People
Work
Touch
" I worked closely with Steve Jobs for twenty-six years. To this day, for all that has been written about him, I don't believe that any of it comes close to capturing the man I knew. "
Ed Catmull
Years
Him
Day
" One of Pixar's key mechanisms is the Braintrust, which we rely on to push us toward excellence and to root out mediocrity. It is our primary delivery system for straight talk. "
Ed Catmull
Excellence
Talk
Push
" I liked the first 'Kung Fu Panda.' "
Ed Catmull
Liked
First
Kung
" My best advice came by examples. A supportive environment at home, school, and grad school. Support at the New York Institute of Technology, then George Lucas, Steve Jobs, and Bob Iger. The examples meant that I should support other people, even when things aren't going well. It will pay off. "
Ed Catmull
Home
Technology
Support
" As I look back on my career, I had a goal, which was to build the first feature computer-animated film. "
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Build
Back
Look
" We need to remember we're always a lot more wrong than we think. "
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Always
Remember
Think
" Encourage people to mingle, meet, and communicate. "
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Meet
People
Mingle
" The desire to avoid meltdowns actually is one of the things that screws up live-action films. "
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Avoid
Actually
Things
" I know that with most companies that have a lot of success, it tends to throw you off, and you can become more conservative. One of our questions is, How do we keep from being pulled into conservatism because we're afraid of not being successful again? "
Ed Catmull
Questions
Afraid
Know
" Everything's interconnected. That's the way life is. "
Ed Catmull
Everything
Interconnected
Life
" We encourage our people to build their ideas from scratch, and we give them the resources - and, crucially, the candid feedback - that are required to transform the first wisps of a story into a truly compelling film. "
Ed Catmull
Story
Ideas
Feedback
" I started off life at Pixar with interesting technical problems. But as time has moved on, I found that the social and management problem was far more complex and interesting. "
Ed Catmull
Problems
Life
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