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" I don't think holograms are the future in the music industry. "
Troy Carter
Think
Music
Music Industry
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" The only two things that ever came naturally to me are music and investing. "
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Things
" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "
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Same
Service
Started
" The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music. "
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Artist
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People
" The most successful people in the world are the ones who thought of that idea that was 'too crazy to work.' "
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" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "
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Music Industry
Fact
Frustration
" Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs. "
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Business
Growth
Music
" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "
Troy Carter
Believe
I Believe
Mentor
" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "
Troy Carter
Bad
Gun
You
" I come from a place where when you shake someone's hand, it is a deal. "
Troy Carter
Someone
Come
Place
" Money doesn't make me tick. This definition of success doesn't make me tick. Managing some of the biggest stars in the world doesn't make me tick. Making my family proud makes me tick. "
Troy Carter
Family
World
Success
" I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it. "
Troy Carter
Happy
Day
Back
" Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture. "
Troy Carter
Business
Culture
Nobody
" I'm from the streets, so I look at investing through a very unique lens. "
Troy Carter
Streets
Unique
Investing
" Being schooled is the same thing as learning, and you can never be too old to have your coattail pulled when you're wrong about something. "
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Same
Wrong
Never
" The venture capital world is completely stacked against minority entrepreneurs. "
Troy Carter
Minority
Against
World
" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "
Troy Carter
Company
Then
Off
" I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it. "
Troy Carter
Feel
Size
Look
" Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level. "
Troy Carter
Will
Tools
Focused
" To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products. "
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Me
Talent
People
" The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It's an altogether different experience compared to having some editorial around it and well-curated experience. "
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You
Experience
Look
" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "
Troy Carter
Unique
Values
Advertising
" Our bet is on the future of micronetworks. "
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Our
Future
Bet
" Spotify was one of the first services that actually focuses on the consumer because they don't have to spend hundreds of dollars a year on music. "
Troy Carter
Year
Because
Consumer
" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "
Troy Carter
Past
Research
Work
" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "
Troy Carter
Chances
You
Take
" You have a huge demographic shift that's happening in America. Globally. "
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America
Happening
Huge
" With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. "
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Products
Doing
Great
" You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of the concert. "
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Concert
Go
Lines
" I bring in the record label who distributes the music. "
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Record
Who
Label
" I was brought onboard to strengthen the bridge between Spotify and the music community. "
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Community
Bridge
Music