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" I use Apple because they're easy to understand and everybody gets it. "
Simon Sinek
Use
Understand
Easy
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" Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse. "
Simon Sinek
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Treat
People
" Most years, if you were to ask me how much I make, the genuine answer is that I have no clue. I usually find out the answer to that question once a year, at tax time, when my accountant tells me. "
Simon Sinek
Find
Accountant
You
" Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process. "
Simon Sinek
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" We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered. "
Simon Sinek
Best
Strength
Place
" There are two types of claims: those based on hard numbers and those based on slippery numbers. "
Simon Sinek
Two
Numbers
Types
" Anyone can sell product by dropping their prices, but it does not breed loyalty. "
Simon Sinek
Loyalty
Dropping
Does
" Spending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share. "
Simon Sinek
Military
Share
Spending Time
" I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies. "
Simon Sinek
Never
Sit
Stop
" Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons. "
Simon Sinek
Good
Important
Practice
" Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound. "
Simon Sinek
Never Give Up
Quit
Trying
" To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk. "
Simon Sinek
Acceptance
You
Risk
" My concern is that we live in an economy in which stabbing someone and waiting for them to complain before we remove the knife has become the normal way of doing business. When did we lose sight of the fact that it's not nice to stab people in the first place? "
Simon Sinek
Waiting
Live
Nice
" I don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens. "
Simon Sinek
Enjoy
Eating
Appreciate
" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "
Simon Sinek
Dark
People
Negative
" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "
Simon Sinek
Always
Game
Know
" Spending too much time focused on others' strengths leaves us feeling weak. Focusing on our own strengths is what, in fact, makes us strong. "
Simon Sinek
Time
Too Much
Strong
" I try to find, celebrate and teach leaders how to build platforms that will inspire others. "
Simon Sinek
Build
Find
Teach
" If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you. "
Simon Sinek
Someone
Amazing
You
" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "
Simon Sinek
Spending Time
Successful
Time
" The most basic human desire is to feel like you belong. Fitting in is important. "
Simon Sinek
You
Feel
Desire
" Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective strategy to compete. "
Simon Sinek
Compete
Power
Strategy
" We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives. "
Simon Sinek
Welcome
Live
Our
" It's always the organizations that are resource constrained that come up with the good ideas to win. "
Simon Sinek
Up
Always
Win
" Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second. "
Simon Sinek
Company
Opportunity
Challenge
" I know there's a difference between being successful and feeling successful. And if you ask me if I feel successful, the honest answer is 'not yet.' "
Simon Sinek
You
Me
Feel
" When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. "
Simon Sinek
People
Say
Behavior
" Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. "
Simon Sinek
Coffee
Work
Time
" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "
Simon Sinek
Sour
Strong
Positive
" Leadership is absolutely about inspiring action, but it is also about guarding against mis-action. "
Simon Sinek
Leadership
Against
Action
" Leadership is not about the next election, it's about the next generation. "
Simon Sinek
Election
Leadership
Next