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All Quotes by author - Casey Kasem
" Always be consistent. "
Consistent
Always
" Anytime in radio that you can reach somebody on an emotional level, you're really connecting. "
Emotional
Radio
Reach
" Basically, radio hasn't changed over the years. Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience. "
Man
Music
Woman
" But otherwise, music is about a beat and a message. "
Message
Otherwise
About
" Every station I was at, I never said goodbye - when I was in Detroit, Cleveland, Buffalo, Oakland, and L.A. I don't know why. "
Goodbye
Detroit
Why
" For the most part, that message hasn't changed a lot over the years - love is still love, and heartbreak is still heartbreak. "
Love Is
Relationship
Heartbreak
" For years everyone looked toward the demise of radio when television came along. Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger. "
Movies
Television
Stronger
" Hosting various versions of my countdown program has kept me extremely busy, and I loved every minute of it. "
Hosting
Kept
Loved
" I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories. "
Feel
Humanity
Positive
" If the beat gets to the audience, and the message touches them, you've got a hit. "
Beat
Got
Audience
" I like the storytelling and reading the letters, the long-distance dedications. Anytime in radio that you can reach somebody on an emotional level, you're really connecting. "
Radio
You
Storytelling
" Interestingly, songs used to be short, then they became longer, and now they're getting shorter. "
Songs
Then
Used
" I probably would be continuing to do voice-overs, continuing to do cartoon shows, and at the same time I'd probably be on a sitcom or a dramatic television show. "
Same
Time
Television
" I started radio in 1950 on the Lone Ranger radio program, a dramatic show that emanated from Detroit when I was 18 years old and just beginning college. I did that for a couple of years. "
Detroit
College
Beginning
" It's been amazing, the number of commercials that I've done, starting back in 1968. It must be 8,000. "
Starting
Done
Back
" I was drafted and went to Korea where I had an opportunity to create a production team that did dramatic and comedy shows. I had also done a little disc jockeying. "
Create
Team
Done
" Keep your feet on the ground and keep reaching for the stars. "
Stars
Ground
Keep
" My agent said that I was one of the top three busiest people in the country. "
Top
Said
People
" My first commercial was for Miller High Life beer. "
Commercial
Life
Beer
" Songs used to be short, then they became longer, and now they're getting shorter. But otherwise, music is about a beat and a message. If the beat gets to the audience, and the message touches them, you've got a hit. "
Beat
Music
Now
" Success doesn't happen in a vacuum. You're only as good as the people you work with and the people you work for. "
Good
Happen
People
" That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities. "
Humanity
Success
Believe
" The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show. "
Two
Bible
Show
" The stories are success stories. The letters from listeners often touch the heart and can be inspiring. "
Touch
Stories
Letters
" We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records. "
Return
Sell
Show
" We tell stories. We talk about statistics. And in 1978, we added an element of the show that gave it its heartbeat: the long distance dedication. "
Distance
Dedication
Long
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