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All Quotes by author - Douglas Leone
" A tremendous chief executive in a small market will never be great. All great companies start with great markets. "
Start
Great
Will
" Be incredibly, ruthlessly selfish with your equity. "
Equity
Your
Selfish
" Crystal-clear thinking is one of the things we look for - not a fancy slide pitch, but crystal-clear thinking. "
Things
Fancy
Look
" During dark times, real entrepreneurs come out. They are not competing with 10 look-alike companies for engineering talent, so it's a great time to invest and help build companies. "
Time
Great
Dark
" Give me an entrepreneur with a lot of courage, gusto and who iterates rapidly, and I will back that person day in and day out. "
Me
Back
Courage
" Guys like me on the investor side are a dime a dozen. "
Me
Guys
Investor
" If I could press a button and have all of Sequoia Capital on the Midas List, I would choose to do that over a honoring a single individual. "
Choose
Single
Press
" If you choose a market that already exists, say, networking equipment, you have to compete with an established company like Cisco. Even if your product is marginally better, Cisco can fudge it and outsell you. "
Better
Choose
Networking
" If you start a successful company in China at 11 A.M., by 2 P.M. there's three more companies like it. "
Company
Successful
Three
" I'll say this: I can't think of one instance in my 20 years in venture capital in which I have wanted to sell a company before the entrepreneur. "
Think
Years
Company
" In a globalized world, one application can spread like wildfire and there's only one winning company, which means you have to invest more than you've ever had. "
Winning
Like
Company
" I routinely make trips to China and India where we have offices to continue to maintain the linkages that are necessary to run a successful business. "
China
India
Successful
" I was working on boats as a teenager, sweating like a pig during a summer job. "
Pig
Job
Boats
" Our business is all about helping someone - a founder, a CEO - building a great business. It's not about seeing our names in the press. "
Building
Names
Seeing
" Raise as little as you can to get you to something that you can show - plus maybe a quarter or two so you have a little bit of cushion - and then raise some more money. Raise as little - not as much - as you can because that's the most expensive equity you're going to sell. "
Money
You
Two
" There's a number of companies clearly that we wish we had invested in either at the early or at the moderate stage. "
Either
Early
Wish
" The trick is, a market has to be nonexistent when you start. If the market is large early on, you will have too many competitors. You have to make it large. "
You
Trick
Early
" The venture industry is both quite vibrant and quite competitive. "
Venture
Industry
Competitive
" We have co-opted seed funds. You know, Y Combinator, that was completely our money. We have secret handshakes with a whole bunch of people. Very dangerous, because word gets out that so-and-so's money is Sequoia's money, that would not be a good thing. "
You
Money
Know
" We like companies that can get big and powerful on $50 million or less and not two, three, four or five billion. "
Two
Powerful
Three
" We look at the number of engineers coming out of India; we look at the growth of the economy, and it's clear that India is a place we want to be. "
Place
Look
India
" We see China as a large market opportunity with similar cyclical economic cycles that occur throughout every economy. "
See
Economy
Market
" We've tried to build Sequoia Capital with an eye for the long term that we really look for in the companies we like to partner with. "
Look
Build
Eye
" We want people who come from humble backgrounds and have a need to win. "
Come
Win
Want
" We work as a team. I think having the individual being shown as a star actually creates problems internally. We encourage all our investors to work as a team for the benefit of the founders. "
Star
Problems
Team
" You have to be willing to risk things; otherwise, somebody else will put you out of business. "
Business
Out
Risk
" You meet with a CEO or founder. You talk about sales, engineering, product management and give some ideas or suggestions. And the founder quickly understands that you really can help them both operationally and from a strategic standpoint. "
Meet
Help
Ideas
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