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All Quotes by author - Keith Belling
" Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days. "
Place
Passion
Fun
" I answer every single e-mail that comes in myself. "
Answer
Every
E-Mail
" I hope popchips will be the Vitaminwater of the snack aisle. "
Will
Aisle
Snack
" I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them. "
Fan
Tried
Just
" I love fried chips, but they weren't good for you, and I didn't like the healthy options like rice chips. "
You
Good
Rice
" I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good - if it doesn't taste good, it isn't a snack. "
Taste
Good
Had
" I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been known to have a craving for sweets from time to time. "
More
Entrepreneur
Sweets
" I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip. "
Tell
You
Consumer
" Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste. "
Like
Taste
Recognized
" Marketing is a core part of anything you do. "
You
Part
Anything
" My focus has always been on connecting with consumers in a meaningful way. "
Focus
Way
Meaningful
" My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips. "
Passion
Creating
Snack
" Once consumers try popchips, most people really like it and become fans. "
Most
Fans
Try
" Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor. "
Cake
Technology
Practice
" The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community. "
Community
People
Looking
" There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there. "
Corner
Myself
Office
" We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once. "
Corn
Rice
Out
" We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines. "
Fashion
Hands
Mercedes
" We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors of tortilla popchips: chili limon, nacho cheese, ranch and salsa. They're made with traditional stoneground masa, are gluten-free, and have less than half the fat of other chips. "
Fat
Year
Over
" We have a broad range of snackers - moms, kids and healthy active people. "
Active
Broad
Healthy
" We just wanted to do a chip that tasted great, but wasn't bad for you. "
Wanted
You
Great
" When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the molds of rice and how the heat pops it like popcorn, the light bulb went off. This is popped. This isn't baked or fried. "
Light Bulb
Plant
Heat
" You can't rest on your laurels. You have to continue to innovate; you have to continue to be different. "
You
Rest
Different
" You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think it's going to be. The good news is that it's probably twice as much fun when it's going well. "
Good
You
Doing
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