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All Quotes by author - Phil Crosby

" A rule to live by: I won't use anything I can't explain in five minutes. "

" Being convinced one knows the whole story is the surest way to fail. "

" Change should be a friend. It should happen by plan, not by accident. "

" Eliminating what is not wanted or needed is profitable in itself. "

" If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow. "

" In a true zero-defects approach, there are no unimportant items. "

" Making a wrong decision is understandable. Refusing to search continually for learning is not. "

" No one can remember more than three points. "

" Quality has to be caused, not controlled. "

" Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric. "

" Selecting the right person for the right job is the largest part of coaching. "

" Slowness to change usually means fear of the new. "

" Successful people breed success. "

" The audience only pays attention as long as you know where you are going. "

" The great discoveries are usually obvious. "

" Very few of the great leaders ever get through their careers without failing, sometimes dramatically. "

" We can spend our whole lives underachieving. "

" You don't have to be noisy to be effective. "

" You have to lead people gently toward what they already know is right. "

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