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" A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it. "

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" No disrespect to any other god, but Shiva's an outsider god. He breaks the rules. He's a brilliant musician, a brilliant dancer; he treats his wife as an equal, and she opposes him many times, but he obsessively loves her. "

Amish Tripathi

Her

God

Disrespect

" I am a voracious reader, so it's difficult for me to give a list of my favourite authors of all time. "

" I never thought my ideas would actually get published. "

" Myths are part of our DNA. We're a civilisation with a continuous culture. The effort to modernize it keeps it alive. Readers connect with it. "

" If your purpose is to make money, you shouldn't get into writing. "

" Mythology and history are my passion. I grew up in a religious family and learnt about our scriptures and philosophies. It's the language I'm comfortable with. "

" In the India I was growing up in, history wasn't really a wise career option. People would joke and say, 'History's okay, but what's your actual job?' I didn't come from a privileged background and couldn't afford to be irresponsible, so I did the pragmatic thing and did a MBA. "

" I think it's a fallacy to say that a good book sells itself. It doesn't happen. I'm a voracious reader and I can give you a long list of books which should have been best sellers but they aren't. How can you buy a book if you haven't heard of it? "

" While in some countries there's a feeling that literature must stay away from religion, this is not so in India - in the Indian way, literature is just another means to find a more spiritual life, to find our way to God. "

" The youth in India tend to be rebellious, as with everywhere else, and that makes Shiva exciting. He has the rebellious qualities that the youths like. "

Amish Tripathi

India

Exciting

" He has turned my life around by 180 degrees, I still don't understand why Shiva has blessed me so much. I believe he'll bless the worst of us first because we need it the most. "

" I'm certainly not surprised by the passion of the youth for our myths. Mythology is almost a part of an Indian's DNA. "

" With due apologies to Shakespeare, some people are born writers, some people achieve it after a lot of hard work, some people have a writing career thrust upon them. I am in that last group. "

" I turned atheist in the '90s when India went through troubled times - communal riots, bomb blasts... Mumbai, where I live, was badly affected. I blamed religion; also, extremists on both sides - right and left. "

" When I was young, I never thought I was going to be a writer! I was academically orientated and active at sports, but I didn't have one creative bone in my body. "

" My father's family hails from Banaras. My grandfather taught mathematics at Banaras Hindu University. Banaras is also dedicated to Lord Shiva, home to one of the great jyotirlings, the Kashi Vishwanath temple. "

" I see a sense of unity in the universe. Spirituality is not limited to only one religion. One can experience it across different religions. I am fascinated by philosophy of Advaita and philosophy of unity. We have to get over the illusion that God is different from us. "

" I'm one of those lucky guys making a living out of something I really enjoy doing. That's a blessing. But you never know. What if my subsequent book series flops? I don't come from a wealthy background, so I'd be left with no choice. I'd have to go back into banking! "

" When I was young, I was an academically oriented guy like most academically oriented guys. I graduated in science, did an MBA. My dreams as a young boy were I wanted to be an industrialist, or I wanted to be a scientist. "

Amish Tripathi

Boy

Dreams

" When I'm writing, I am lost in my book. Except family and close friends, I don't care about what critics, publishers or readers might think. "

" In any industry, the people with the freshest ideas usually come from outside. "

" I never really wanted to be a writer. I know it sounds strange, but I honestly believe that I didn't pick the story; the story has picked me. I've written absolutely no fiction before 'The Immortals of Meluha.' Not even a short story in school - absolutely nothing. "

Amish Tripathi

Short

Story

" I loved history in my school days, and I have always been a voracious reader. But in India, you end up doing MBA, engineering or medicine. "

" If you have to write a fictional adventure to convey a philosophy of evil, the best person is the destroyer of evil himself, Lord Shiva. "