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" A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge. "
" A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence. "
Do The Right Thing
" The course of business shapes public opinion. "
" Basic philosophy, spirit and drive of an organization have far more to do with its relative achievements than do technological or economic resources, organizational structure, innovation and timing. "
" Decisions should be based on facts, objectively considered. "
" Convinced that behavior and conduct are every bit as important as skills and expertise, I sought to build the firm into an enduring, values-based institution. "
" Business leaders shape public opinion. "