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" Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.' "

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" The printed word will be around long after many of our digital creations are gone, either because books don't require monthly hosting, and blogs and websites do... or because the languages and platforms for which a particular digital creation was published will become obsolete. "

Jeffrey Zeldman

Become

Digital

Long

" CSS is the design language of the web, and it is not as easy to use as it ought to be, and it can be confusing, especially if you are new to it. "

" Many thought it was a fool's errand - that the browser companies were never going to listen to us. Others argued that, 'Users don't care if you use Web standards.' Well, of course they don't. They just know that your site works better. "

" At one point, I was blogging prodigiously, in the late '90s; and I was getting, like, millions of pages because I was, like, one of the only people writing about web design, and I was always writing about web design. "

" The web's strength lies precisely in its unique position as the world's first universal platform. "

" I'd like to be able to design as easily as if I was using Photoshop. I'd like to be able to create a multicolumn layout and control source order without having to do advanced mathematics or hire Eric Meyer or Dan Cederholm to figure out the CSS, because I can't. "

" There could be no filmmaking without industrywide agreement on frame rates, lenses, and audio recording equipment. "

" Dropbox, with its emphasis on good old-fashioned hierarchies, is superb at automatically saving one original of each photo I take, whether shot with a phone or a fancy camera. No loops, no duplicates, no confusion. "

" To my way of thinking, passive management of file assets is okay for screwing around with iPads, where we're mainly watching TV on Netflix or obsessive-compulsively checking the popularity of our Instagram uploads. "

" Amazon doesn't want to give Apple a cut of its media sales, so Apple won't let Amazon sell products in its apps. "

" I was in love with HTML and certain that the whole world was about to learn it, ushering in a new era of DIY media, free expression, peace and democracy and human rights worldwide. That part didn't work out so well, although the kids prefer YouTube to TV, so that's something. "

" Business owners should think of designers as architects, not decorators. "

" Somebody has to pay our editors, writers, journalists, designers, developers, and all the other specialists whose passion and tears go into every chunk of worthwhile web content. "

" We at The Web Standards Project turned everything on its head. We said browsers should support the same standards instead of competing to invent new tags and scripting languages. We said designers, developers, and content folks should create one site that was accessible to everyone. "

" The code core of the 2001 browser upgrade campaign was the first instance of capability detection in place of browser detection. "

" Put simply, if an interface is poorly designed, I will not see the data I looked for, even if it is right there on the page. "

" I spent all day in front of a digital screen, but I'm about to curl up with a book. "

" Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk. "

" A good designer has technical knowledge - don't treat her like someone who's there to decide whether something should be pink or orange. "

" I know and have worked alongside some of the designers, developers, and editors at Vox Media; you'd be proud to work with any of them. "

" Validation is easy - you run your site through a validator, and it's either valid or it isn't. The rest of the stuff, such as whether my logo or the biggest headline should be the h1 in my HTML, isn't so easy and is subject to interpretation. "

" In 1995, I made a website, and half the web came to see it, and I thought, 'Man, that's it, that's what I want to do.' "

" Dropbox sweats the user experience details as commendably as it masters the considerable engineering challenges required to reliably sync files everywhere a user may need them. "

" I like files. I like editing a CSS file without necessarily having to edit an HTML file. I like fixing a problem by replacing a corrupted file with a clean one. Maybe I'm set in my ways, but I don't consider it a hardship to open a folder or replace a file. "