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" After I brush on my moisturizer, I'll dip the same brush into foundation and mix it with the lotion to make tinted moisturizer. "

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" I never learned management. I never went to business school. I'm an artist. I happened to have really clear ideas of what I thought my business should be. "

" When I interview someone, I know in the first two minutes if I like them or not. I find that if it's easy to talk to someone and I see an openness and honesty and integrity, then I usually hire them. "

" I won't usually make plans with people I don't know on Fridays because all I want to do is stick my hair in a ponytail and put on a big sweater, some tights and a pair of sneakers after a week working in the city. "

" I don't believe any lip shade is off-limits, but texture is key. A sheer lipstick in a healthy pink or neutral color looks more polished and grown-up than a super-shiny gloss. "

" I have high heels in my bags if I need them for a shoot. But I like sneakers. I like being comfortable. I like to sit on the floor with my team and work. I don't like to sit in fancy chairs. It's really important to the culture of my company that people understand who they're working for. "

" I'm not really Type A, but A minus. "

" The Lilac Rose Collection isn't just about purple. It features dusty pinks and heather grays, which are more natural shades of purple and are perfect for creating a feminine smoky eye. "

" The best anti-aging product is a great, natural-looking hair color, especially when you're graying. "

" Every business decision I ever made I learned from my grandfather Papa Sam. He moved here from Russia when he was a boy. He worked his way up selling newspapers and ladies' handbags, and eventually, he became Cadillac Sam, one of the biggest car dealers in Chicago. "

" I'm actually a ridiculously basic person when it comes to make-up, and I pretty much wear the same things I did when I started my company 22 years ago, apart from a few differently textured foundations. "

" I used the stormy gray and heather brown shadows from the Lilac Rose Eye Palette to create a soft smokey eye for Veronica Beard's Spring 2013 show. The look was dramatic but delicate. "

" Personalized beauty is about each woman being able to create her own makeup routine that complements her coloring and style. "

" My weekends start at about 4 P.M. on Friday afternoon, when I let go of work and leave my colleagues to crawl through the rest of the day in our New York offices. "

" I've learned that I am allowed to say what I like and what I don't like. And I've learned that I have to be professional and not be everyone's best friend. "

" As a makeup artist, I learned quickly that the color of your lips affects the way a lipstick looks. If you see your friend wearing a great color, don't assume it will be right for you. "

" During the week my alarm wakes me up at 6 A.M., so the latest I can sleep on Saturdays is about 7 A.M. "

" I love old funky things. Color just makes me happy, and things all lined up. "

" Nobody is the color of translucent powder. Instead, choose a powder that matches your skin tone. "

" The most versatile lipstick you can own is a shade that's just a bit brighter than your natural lip color. "

" Eating right and exercising is more important than what you put on your face. "

" I used to think that if I didn't have time to do an hour long workout class, there wasn't any point in exercising. But now, I make sure to do a little something every day: a brisk walk for 10 minutes, climbing stairs instead of taking the elevator. Then a few times a week, I do a longer workout. "

" I love a bright lip with a neutral eye. It's an easy, wearable look that gives brightness to your face without looking over-the-top. "

" My grandfather taught me how important it is to have your eyes open, because you never know what's going to come your way. "

" Every season has its lipstick trend, and just because your perfect color is a pinky beige, that doesn't mean you can't wear deep burgundy. "