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" All reading should be pleasurable! I don't like people who keep reeling out the 'books are so important' line. First and foremost, reading is about entertainment, the same as movies, video games and music. "

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" The message of 'Zomb-B' is that you have to listen to your own heart and head and question everything. Question stereotypes and the way the world seems or is being presented. Some of the people we should be most concerned about, dangerous right-wing bigots, sound convincing and reasonable. "

" Every generation likes to think that children don't read as much as they used to when they were young! You listen to some adults saying they were going around reading 'Ulysses' when they were seven or eight! I think children are voracious readers if you give them the right books and if you make those books accessible to them. "

" I was lucky because my mum was a teacher and showed me how to read and write. But most importantly, she encouraged me to use my imagination. "

" One of the things I wanted to do with my own books was bridge the gap between 'Goosebumps' and adult horror. "

" I have music on when I write. I don't like the isolation otherwise and find the silence deadening. "

" The only way to learn and hone your craft is by working hard and writing regularly. "

" Many people think that it is important to have a title before you begin writing the book, but I think you should never sit around waiting for the right title to strike before you start writing. Crack on with the story, put in the hard work, and the title will come eventually. "

" I think you can spread yourself across any number of genres when you're a writer as long as you have a deep, abiding love for each of them. "

" I'll never forget a meeting with one publisher where they said, 'We don't publish books for teenage boys; teenage boys don't read.' "

" I think sometimes parents and teachers can push children away from reading by telling them it's something they must do, the same way they must eat their greens and must pass their exams in school. Poppycock! Read or don't read - that's your call. "

" I grew up on all sorts of horror - Hammer Horror and Vincent Price's 'Theatre Of Blood.' I loved the hidden, scary layers, but there wasn't that much around for youngsters in terms of horror books. I can remember reading Stephen King's 'Salem's Lot' and 'Cujo,' but I thought there should be more for teenaged horror fans. "

" I wanted to write about racism and xenophobia in 21st Century England and Ireland, but I wanted to do it in an exciting way so that I could reach more readers. Zombies seemed like a good way to do that. "

" Anyone who has an imagination can write a book - it's cheap to do - but movies are big money. "

" I always loved horror, but I read all sorts of books. My favourite as a child was 'The Secret Garden' which has a big influence on Lord Loss, believe it or not! "

" Reading has always been the great love of my life. "