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" Artists frequently argue that videos trivialize a song and that touring for months at a time works against the creative process, not to mention maintaining a normal lifestyle. Doing something about these complaints, however, is rare because promotional videos and touring are considered essential elements in building multimillion-unit album sales. "

Robert Hilburn

Process

Time

" I was getting calls in 1970 from teenagers, little girls, and they'd say, 'Oh, I like your stories about so-and-so so much. How old are you? 20?' 'No. Older than that.' '30?' 'No. Older than that.' And they'd hang up. "

" At the 'L.A. Times,' I always wanted to write about artists I thought were meaningful. So I interviewed Bob Dylan, John Lennon, Bruce Springsteen, U2, Stevie Wonder, Michael Jackson, Eminem, White Stripes. And I could understand how almost everybody I interviewed had a sense of artistry. "

" Without people like Dylan and the Beatles and people like Paul Simon, I think rock n' roll would have died out like Dixieland jazz. "

Robert Hilburn

Without

Jazz

" By 27, Bob Dylan had already written 'Highway 61 Revisited,' the Beatles had released 'Rubber Soul,' Bruce Springsteen had recorded 'Born to Run' and U2 had delivered 'The Joshua Tree.' "

" Like David Bowie, Madonna visualizes music so that her best work seems equally designed with the stage or screen in mind - not just the jukebox. "

" Because record companies do not routinely release sales figures the way film studios do, the weekly charts in trade publications like 'Billboard' provide the best independent measure of record appeal. "

" I didn't have any idea that Gwen Stefani would evolve into this symbol of womanhood in America, but to me, that's not a musical story: it's a fashion story. "

Robert Hilburn

Evolve

Fashion

" When I began to interview people from the '60s, my first question was always, 'What was your favorite record?' "

" John Cougar Mellencamp - I didn't like him in the beginning. I liked some of the stuff around the 'Scarecrow' period. I go back and forth on him all the time, but I think he's a good artist. I don't know if he's a great artist or not, but he rose above his original level of achievement. "

" I don't understand why people take Beyonce so seriously. You don't feel like there's a living, breathing person. It's not flesh and blood. It's just flesh and flesh. "

" I was driving to school at Reseda High School - I was a junior, and it was early 1956. I had a '49 Ford. I was listening to the country station, and 'Folsom Prison Blues' comes on... It didn't sound like the stuff I was hearing on the pop stations. "

" I think there's a lot of writers who took rock music more seriously: Greil Marcus, Jon Landau. "

Robert Hilburn

Think

Music

" What's amazing is how rock n' roll lasted. It started losing its commercial power in the late 1990s. But think of swing, which we think of as this big music before rock n' roll. It only lasted five years in total. So, rock going 50 years is amazing, because young people want new things. "

" To many, Courtney Love smells like rock hype. Reviewers may be excited about her, but the rock audience may be skeptical of the credentials of someone who is more famous for her interviews and her spouse than for her music. "

" If you care about who I want to write about, I'll write about the people you want to read about. "

" As soon as I started working at the 'Los Angeles Times,' people warned me not to get too close to artists because it could make it difficult to review their work, and you can never really tell if the 'friendship' is genuine. "

Robert Hilburn

People

Never

" I really thought I knew Johnny Cash. I thought I didn't need to spend a lot of time researching his life. But I wasn't within 50 miles of knowing Johnny Cash. I knew he was a good guy and a dedicated artist, but I didn't know the demons, the struggles he had in his personal life. "

" I don't want to be the cranky old guy, but a lot of critics are too forgiving of mediocre artists. When you see these 'American Idol' people on the cover of 'Rolling Stone' being written about as serious artists, there's something wrong with that. You can erase them from the history of rock n' roll, and you wouldn't notice. "

" I first met Michael in the early days of the Jackson 5 at the family home in Los Angeles, and the memory that stands out is that Michael, as cute and wide-eyed as an 11-year-old could be, was eager to get through the interview so he could watch cartoons before having to go to bed. "

" His belief in the power of music to convey ideas - not just entertain - has filtered down to musicians in every field, from alt-rock to hip-hop, from Bruce Springsteen and U2 to Arcade Fire and Kanye West. Popular music is different because of Johnny Cash. "

" I loved Roger Miller. "

" Through the '80s, nobody cared about Johnny Cash. "

" It's a hard thing to be an artist and not give up. "

Robert Hilburn

Give

Thing

" I think Pearl Jam, greatly inspired by The Who, really did become a sort of musical conscience of a generation. I love such passionate songs as 'Not for You,' 'Wishlist,' and 'Long Road.' "

" In 1980, after 10 years at 'The Times,' I was at a crossroads in my personal life. I loved my family, but I was also so obsessive about my work that I found myself devoting more and more time to it. I wanted to be everywhere there was a good story, and that meant I had to choose between that and being with the family on important days. "

" When I met Johnny Cash, I didn't know what to ask: where were you born, who was your favorite recording artist, what's your favorite color - I didn't know. "

" I didn't know if I should tell people that Johnny Cash had an affair with his sister-in-law while his wife was pregnant. How much does the public need to know about a performer? "

" Even though The Cure helped pioneer the jangly, dance-oriented guitar and keyboard style it continues to embrace, there are other bands that now employ the post-punk style with greater flair. This leaves The Cure's live presentation seeming a bit anonymous. "

" The Cure is clearly above average but seemingly unable to rally itself to move to a higher plateau. "