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" As a first-generation American, my parents expected that I would go on to have pretty tactical higher-education-type jobs - doctor, lawyer, engineer. Those were the three options. My dad was not at all open to the idea that there would not be a higher education in my future. "

Bozoma Saint John

Open

Parents

Education

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" Mentors are like friendships. "

Bozoma Saint John

Mentors

Friendships

" Any criticism, you should pay attention to. Whether you accept it and change or you take it and move on is the choice, but criticism is not a bad thing. "

" I want to hear LeBron James's Uber stories. "

" Risk is the essence of any reward - to try the thing that no one else is willing to try. "

" When I first walked into Uber, it was very difficult because people were unsure about what was going to happen - there was a real sense of powerlessness. "

" I believe in manifesting the words that are coming out of my mouth. I'm very careful with what I say because the intention is then out in the universe. "

" Everyone is going to be skeptical if they don't know what is happening. "

" I'm bold in personality, I'm hella tall, and I'm hella black. "

" I don't see a utopia anywhere for me. "

Bozoma Saint John

See

Utopia

" I'm a great napper. I nap in a lot of places. "

" I think women have a unique talent for being able to see the forest and the trees at the same time. "

" It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow. "

" Pop culture and entertainment can be dismissed as surface, but it's not. It's the language we all speak, and it's the connection point between people all over the world. "

" Part of our human nature is finding new ways of being. "

" Passion should meet your professional life, and I'm a living, breathing testament to that. "

" I am very competitive - with myself and everybody else. I'm petty, too. "

" I'm following the path that was destined for me. "

Bozoma Saint John

Following

Destined

" For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things - and as marketing and brand advocates, we should be able to to take products and services and match them to what's happening in pop culture. "

" At 13, I learned what it meant to walk into a room and not care what everybody thinks of you. "

" I've broken through many walls and glass ceilings. "

" Even though society has come a long way in correcting the inequalities between men and women in the workplace, it still has to be said that women are oftentimes subconsciously playing to the gender roles which we are taught from birth. "

" Bringing your whole self to work is the mantra for me as I sit in my office and do the work, and it's also the mantra as I look out at the community that I'm trying to brand for Uber. "

" Bring your whole self to work because, that way, you can bring full ideas and the wholeness of your unique abilities. "

" Human curation allows you to have the emotion and feel music, because it is a very emotional thing. It makes you feel happy; it helps you when you are feeling sad, gets you pumped up, calms you down. "