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" As CNN saw our growth in African-American viewership, they affirmed a fundamental truth of news coverage - people will watch you if they see themselves in what you report. It doesn't hurt if the people doing the reporting look like them, too. "

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" Stories, as we're taught in journalism school early on, are told through people. Those stories make our documentaries powerful. You can explore someone's culture, you can explore their experience, you can explore an issue through human beings who are going through it. "

Soledad O'Brien

Culture

School

You

" Morning TV is about habits. What you really need is for viewers to find you, get comfortable with you, make you part of their mornings. If you can make news, deliver things they value, you can be successful. "

" When I was leaving NBC News to go to CNN, people would say, 'What?! Why would you possibly leave the 'Today Show' to go to cable?' If I would've listened to people, I would've been on a great platform, but I wouldn't have grown as a journalist. So far, most of the steps in my career have been really good. "

" Is the capacity for cruelty inherent in all of us? "

" People are interested in things not necessarily covered by the mainstream media, so they download things online. The categories are growing because people find out that they're not able to get information about stories that are of interest to them on the evening news. "

" I've taken the leap of faith to stop punching the company time clock and start working for myself. I'm now the CEO of Starfish Media Group, my production company, in New York City. "

" I think what I love about the documentary process is that you bring yourself to the documentary. And hopefully that makes you ask good questions, and hopefully that makes you reveal a little bit about yourself as well. "

" When I was 13, I began relaxing my hair, and that meant when I turned 18 it began to crack and fall off, and when I began anchoring, I had short, stubbly pieces of hair. And trying to report in San Francisco with fog meant my hair swelled. "

" I come to New Orleans so often that, one day soon, someone's going to declare me a native. I love the food. I love the music. I serve on the board of the New Orleans Jazz Orchestra. "

" Audiences want great story telling; it's why white people watch my show 'Black in America.' It's why black people watch 'Latina in America.' All of that is statistically shown and proven but it was because it was good story telling about people who were outsiders. "

" At Al Jazeera, the first story I did was to sit down with a former Haitian dictator, Jean-Claude Duvalier, and grill him about crimes against humanity. Al Jazeera is giving me the opportunity to tell important stories and stories that I want to tell. "

Soledad O'Brien

Opportunity

Giving

" We struck an unusual deal. I'll get to leave CNN with my catalog and documentaries. We were able to create a brand at CNN - 'Black in America' - that I now own. I can take that brand and extend it in any way I want. "

" My trademark at CNN was really asking insightful questions and making sure people are understanding the connections in humanity, and I think that is the core of education. "

" CNN, a part of the Time Warner company, lives for news about everything and anyone. In the office, the bosses openly discuss the need for a diverse staff and diverse stories, and each time we draw new viewers, the effort intensifies. "

" I've learned that fear limits you and your vision. It serves as blinders to what may be just a few steps down the road for you. The journey is valuable, but believing in your talents, your abilities, and your self-worth can empower you to walk down an even brighter path. Transforming fear into freedom - how great is that? "

" I'm black and Cuban, Australian and Irish, and like most people in America, I'm someone whose roots come from somewhere else. I'm a mixed race, first-generation American. "

" For any reporter, education is a topic where everything else - money, politics, et cetera - intersects. I have four kids in K through 12, so I'm knee-deep in it. I'm really interested in the philosophy behind it all. Should you just memorize your multiplication tables, or should you understand the concept behind them? "

" I have four relatively small children, and around fourth grade, they start doing big projects on Native Americas: everything is Native Americans in elementary school. Do you know how many Native American dresses I've sewn, on and on; it's a full yearlong study. And then never again. As journalists, we never even cover Native Americans. "

" I like being done up! I love going to events and wearing fabulous gowns. I like hitting that spot of doing what feels good for me. If it makes other people happy, great; if it doesn't, then that's great, too! "

Soledad O'Brien

Love

Happy

" I covered Katrina, I've covered the tsunamis, all of them, the Haiti earthquake... you get to a certain point in your career where you say, 'I want to now cover what I want to cover.' "

" On Sunday night, my husband makes a five-course family dinner. "

" I have a philosophy that white people would be interested in Native Americans because, first of all, it's probably the only group as a country we all study and know the history and then never study again past the age of 10. So I think we have these things we believe are true, that are just not true about what an audience wants. "

" I think of myself as a journalist and a storyteller. "

" I don't think journalism changes. It's about digging into stories and telling them well. The basic tenets of great reporting stay the same while things around it change. Technology has made reporting easier, but it has also caused job loss. Social media has increased discussion around topics, but it has its own challenges at times. "

" Am I a liberal or conservative? I'm neither. Like most Americans, I find politics very frustrating. Like most Americans, I'd like to hear from politicians the facts. That is what drives me. "

Soledad O'Brien

Politics

Politicians

" It is truly not fun to be the family that sticks out in an all-white community. On the other side, I have five brothers and sisters; we all look exactly the same, and we're very, very tight. The lessons about race were not pleasant, but there are things that I loved about my childhood. "

" To me, Jeff Zucker is synonymous with winning. He's an incredible news executive. "

Soledad O'Brien

Incredible

Winning

" I would say I'm black because my parents said I'm black. I'm black because my mother's black. I'm black because I grew up in a family of all black people. I knew I was black because I grew up in an all-white neighborhood. And my parents, as part of their protective mechanisms that they were going to give to us, made it very clear what we were. "

" It is a sad day for our country when the moral foundation of our law and the acknowledgment of God has to be hidden from public view to appease a federal judge. "

" I've never taken fashion too seriously. I try to enjoy it. "