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" At first, Uniqlo was a casual chain on the back streets of Hiroshima. Then... we became a national brand in Japan. So, the next step is to become a global brand. "

Tadashi Yanai

Become

First

Casual

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" I tell people that we must have the courage to share what we feel, but no one follows me. "

Tadashi Yanai

People

Courage

" Our international success started out first because we became the No. 1 casual wear brand in our home market of Japan. Then, we set up stores in the world's major fashion centers of New York, Paris and London. "

" Our underwear used to just be cotton, but we wanted to see if we could create something out of synthetics. "

" Too often, we have tended to fall into a trap of creating plain hamburgers. "

" I think I may not be able to retire. "

" Politicians make decisions in favor of their interest groups or their supporters back in their hometowns. "

" Japan's biggest problems are conservatism and cowardice. "

" People say that globalisation has negative aspects, but I don't believe globalisation is bad. It's criticised from a western perspective, but if you put yourself in the shoes of people in the developing world, it provides an unprecedented opportunity. "

" Forty-five years ago, when I was 18, I came to San Francisco by boat and took two weeks to get here. I had a great impression. I think San Francisco is the welcoming gate for people from Asia. "

" Konosuke Matsushita was a visionary entrepreneur. He started working very young as a teenager, and he eventually created Panasonic to become a truly global company. "

" Japan has only 100m people. Asia has 4bn. At least one-third, maybe nearly half, will become middle class, and this is a big opportunity for Japanese businessmen. "

" People shouldn't have to spend a lot of money to get high-quality clothing. "

" Americans believe cotton is best, but we've invented new fabrics that will change your lifestyle. "

" The world's major metropolitan cities are more or less the same. "

Tadashi Yanai

Same

Cities

" I hate politics. What they say and what they do is completely different. "

" The Asian brand, which I admire for having become a global success, is Samsung. In comparison, we're just starting, but I believe that we at Uniqlo will be the next Asian brand to do well globally. "

" As a businessperson, I don't have the power to change the government. That is in the hands of the political leaders. However, as a taxpayer, we have the right to be critical of the government and demand change. "

" The air of the English is down-to-earth. They care about details; there's a tradition, but there's also a counter-culture: the younger generation versus the older generation and so on. But then that's well blended into a happy balance and crystallised into common sense. "

" More than trends, consumers need functionality. Everything needs an element of fashion, but that's more like a spice. "

" In general, the apparel industry isn't about continual process improvement or making the perfect piece of denim; it's about chasing trends. "

" I think like a Silicon Valley entrepreneur. Failure is a great teacher. At the same time, you must remember, success will never last... Whether it's tech or fashion, it must be for the customer. "

" If you always think about your dreams or goals, work steadfastly towards them and continue to challenge yourself, you will definitely be able to realise those dreams or goals. "