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" At Pixar, we've been huge fans of any new technology that makes the viewer experience of our movies better. Blu-ray is the best yet because the picture quality, especially for our movies, is unbelievable. "

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" When you go into the theatre and the lights dim, you want to entertain people from beginning to end. You want them to be swept up in your story, on the edge of their seats, unable to wait to see what happens next, be blown away and afterwards just go, 'Wow!' "

John Lasseter

Beginning

End

People

" People want to be creatively satisfied, and having fun is such an important part of that. "

" When you take something that's inert, and through motion, give it life, make it appear to be alive, living, breathing thinking and having emotions, that's animation. But when you take something that's live-action, and move a part of it, that's a special effect. "

" The specific influences on villains to me is, I love the villains who are really hyper-smart. When at the end of the movie you find out what they were about, and it makes absolutely perfect sense from their point of view. "

John Lasseter

Perfect

Love

" Car love is the sound of a throaty V-8 rumbling and revving, the acceleration throwing you back in the seat - especially when you get on a beautiful, winding road and the light's dappling through the trees. "

" I love French auto design of the early '50s, '60s, early '70s of Citorens, Renaults, and Peugeots. They're so unique. "

" Every technology that comes into filmmaking is first a gimmick. Think about sound with 'The Jazz Singer' or the first colour or surround sound - it takes a while for filmmakers to understand how to use it. "

" Of all studios that should be doing 2-D animation, it should be Disney. "

" Pixar's short films convinced Disney that if the company could produce memorable characters within five minutes, then the confidence was there in creating a feature film with those abilities in story and character development. "

" My brother liked sewing and sculpting and making things, and my sister sewed and painted and cooked and baked. She's a professional baker now and makes the most gorgeous sculpture-like cakes. She's the queen of wedding cakes in the Lake Tahoe area. "

" I believe that, by directing, it makes me a better executive as well. "

" I laugh very hard at work every day. "

" 'Cars' is a really personal story for me because, first of all, I grew up in Los Angeles - the car crazy capital. "

John Lasseter

Car

" In dire economic times, movies are relatively inexpensive entertainment for the whole family. "

" When you set out to really entertain adults as well as kids, your audience is basically anybody who is breathing. "

" I don't really think of myself as a businessman at all. That's why I have the 'chief creative officer' role. "

" I am so proud that 'Up' is Pixar's 10th film. I think it's the funniest film that we've ever made and also one of the most beautiful. "

John Lasseter

Film

Think

" I believe God is in the details. "

" If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story. "

" I never quite understood why Disney hadn't made a sincere fairy tale since 'Beauty and the Beast.' "

" Art challenges technology, but technology inspires the art. "

" I love working for a company full of geeks. "

" I love 3-D. I have been a big fan of 3-D for a long, long time. I took my 1988 wedding pictures in 3-D! "

" At Pixar, 'Wall-E' was our ninth film, and they've all been successes - more than that, they've all really touched people. Everybody wonders, 'How do you do it?' Well, how do you not do it? You just work hard. "

" At Pixar, good ideas may be cut from a film, but they are never forgotten. "

" Pixar is not about computers, it's about people. "

" At Pixar, we do sequels only when we come up with a great idea, and we always strive to be different than the original. "

John Lasseter

Always

Be Different

" One of the big moments of my life was watching 'Star Wars' on its opening weekend in Hollywood. I was watching all these people enjoy this film, and I thought: animation can do this. "

" The magic of Disneyland, walking through the tunnel underneath the train station to Main Street, it just transports you to other places and other times. "

" Everything I do and everything Pixar does is based on a simple rule: Quality is the best business plan, period. "