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" Beats succeeded because, as music lovers, we knew oscilloscopes don't buy headphones - people do. "

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" Apple Music is trying to create an entire pop culture experience that includes audio and video. If South Park walks into my office, I'm not going to say, 'You're not musicians.' We're going to do whatever hits pop culture smack on the nose. "

" Nobody wanted to be in business with Death Row because, unfortunately, they felt there was an element there that could be dangerous. But I just knew they had great music and that they were a bunch of guys who wanted to make it out of the ghetto. That's something I can understand. "

" Too often, the music business allowed third-party companies to innovate for us - and that simply does not work anymore. "

" I consider the recording studio where I was born. "

Recording Studio

" You're only as good as your weakest link in the ecosystem of sound, of audio. "

" Elvis Presley was the big bang. He was the most influential single figure in the history of American pop culture. He changed the way we looked, thought, dressed, held a guitar. He didn't invent rock & roll, but he defined it in a way that everyone who followed him owes him a debt. "

" You go into any recording studio in the world, and you see candles, lights, and that Apple light from a Mac. "

" Ground zero for me is audio. "

" There's just no way to stop a movement in popular culture. It's going to happen, with or without you. There's absolutely no way to stop that train. "

" Everyone's frightened. It's how you deal with that fear. It's very, very powerful. And what you've got to do is get it as a tailwind instead of a headwind. And that's a little bit of a judo trick in your mind. And once you learn that, fear starts to excite you. Because you know that you are going to enter into something and try it and risk. "

" Everything Dre and I do is completely on feel. We don't prepare for anything... we only work on instinct. "

" Those folks at Death Row were the Rolling Stones of their time. "

" Girls are sitting around talking about boys, right? Or complaining about boys, when they have their heart broken or whatever, and they need music for that, right? And they need music for that. So it's hard to find the right music. Not everyone has the right list or knows a DJ. "

" I am blessed with the energy of a chimpanzee. There is nothing I can't get up for and give it a hundred percent. "

" I don't have a rear-view mirror. "

" Life is a balance of fear and overcoming it. "

" Every artist and every song has an idea, and the producer's job is to capture it. "

" To get people to pay for something that you built, it has to be of service. It has to make somebody's life better. "

" The lousy guitar player in any band is the bass player. "

" All I've ever wanted to do is move the needle on popular culture. "

Popular Culture

" Just because you did something once doesn't mean anything. You have to be willing in your heart to begin again every day. The minute I'm not willing to do that, I will retire. "

" What's happened to the music industry, from my perspective, is a lot of great music is behind the wall that can't get through, and therefore, a lot of artists are getting discouraged. "

" My life changed because Bruce Springsteen got on a mic in front of me. "

" You should try and fail and not be afraid. Get up again. "