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" Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.' "

Nirmalya Kumar

Inspire

Identity

Loyalty

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" You can't trust anybody with power. "

" The Constitution preserves the advantage of being armed which Americans possess over the people of almost every other nation where the governments are afraid to trust the people with arms. "

" I think in order to push kids and coach kids the way we want to coach them, we've got to have their trust. "

" The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer. "

" Put the right people in the right places, and then you trust them to do the right stuff. "

" Sometimes, it's better to stop thinking and trust your instincts. That's what I used to do when I first started making music, but as time goes on, you can sometimes over-intellectualise things. "

" If you get too attached to how you want it to come out the other side, you freeze. I try to trust that it will work out in the end. "

" Ultimately, the success of America's market economy depends on trust. This includes trust between buyers and sellers, between lenders and borrowers, and between investors and the companies in which they invest. "

" Trust me, I know, you can make mistakes with money and still raise money-smart kids. You can start a new family tradition of handling money the right way. "

" It's a delight to trust somebody so completely. "

" For such a long time in my life, I didn't trust my own voice at all. I always tried to do what other people wanted. "

" Never trust any complicated cocktail that remains perfectly clear until the last ingredient goes in, and then immediately clouds. "

" Me, I'm dishonest, and you can always trust a dishonest man to be dishonest. Honestly, it's the honest ones you have to watch out for. "

" I tread in the footsteps of illustrious men... in receiving from the people the sacred trust confided to my illustrious predecessor. "

" It is essential to employ, trust, and reward those whose perspective, ability, and judgment are radically different from yours. It is also rare, for it requires uncommon humility, tolerance, and wisdom. "

" So near is falsehood to truth that a wise man would do well not to trust himself on the narrow edge. "

Marcus Tullius Cicero

Truth

Trust

Man

" Trust is that rare and priceless treasure that wins us the affection of our heavenly Father. "

Brennan Manning

Father

Affection

" I don't think Donald Trump represents the Republican Party... I think more and more people are going to realize that they really don't trust him. "

" For me, it's common sense to treat other people like you would like to be treated. Empathy is a broad concept, but how do you get there? People get there differently. I get there by truly building a little trust and connection. You'll tell me something, I'll act on it, and then that builds on itself. "

Oscar Munoz

Empathy

You

" I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don't trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if there is anything to be got by it. "

" The fruits of your labors may be reaped two generations from now. Trust, even when you don't see the results. "

" As though there were a tie And obligation to posterity. We get them, bear them, breed, and nurse: What has posterity done for us. That we, lest they their rights should lose, Should trust our necks to gripe of noose? "

" All I have seen teaches me to trust the creator for all I have not seen. "

Ralph Waldo Emerson

Creator

Seen

" Leaders must establish common purpose and build trust within an organization. "

Stanley A. McChrystal

Organization

Build

Trust

" As an actor, you blindly put your trust in experts - and if they tell you something's safe, you don't fully vet it yourself. If you're young and inexperienced, that's just what you're taught to do. "

" I want someone who can trust that my big hands are going to take care of them. "

" There's as much crookedness as you want to find. There was something Abraham Lincoln said - he'd rather trust and be disappointed than distrust and be miserable all the time. Maybe I trusted too much. "

" As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves. "

" A newspaper is a public trust, and we will suffer as a society without them. It is not the Internet that has killed them. It is their own greed, it is their own stupidity, and it is capitalism that has taken our daily newspapers from us. "

" Being a lawyer is not merely a vocation. It is a public trust, and each of us has an obligation to give back to our communities. "