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" By subliminal, I mean things that occur in our world that are below the threshold of consciousness but do have a psychological effect on us. "

Leonard Mlodinow

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" We all know that looks matter, and modern politicians have always assumed that their battles are decided on both substance and image. "

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" Nonverbal communication forms a social language that is in many ways richer and more fundamental than our words. "

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" In physics, all can you do is predict the consequences of physical laws. "

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" I find that predicting the course of our lives is like predicting the weather. You might be able to predict your future in the short term, but the longer you look ahead, the less likely you are to be correct. "

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" I believe there is true expertise in some endeavors, and not in others. There is obviously no such thing as expertise in predicting the results of coin tosses, but there is expertise in predicting the behavior of lasers. "

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" If memories were indeed like what a camera records, they could be forgotten, or they could fade so that they are no longer clear and vivid. But it would be difficult to explain how people could have memories that are both clear and vivid while also being wrong. Yet that happens, and it is not infrequent. "

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" Whether it's fiction or nonfiction, writing takes me to another world. "

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" On the unconscious level, touch seems to impart a subliminal sense of caring and connection. "

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" The attacks on global warming are no different than the attacks the cigarettes companies used to use to say that cigarettes don't cause cancer. "

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" Language is handy, but we humans have social and emotional connections that transcend words and are communicated - and understood - without conscious thought. "

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" We unwittingly judge products by their boxes, books by their covers, and even corporation's annual reports by their nice glossy finish. "

Leonard Mlodinow

" We should keep in mind that it is easy to concoct stories explaining the past or to become confident about dubious scenarios of the future. We should view both explanations and prophecies with skepticism. "

Leonard Mlodinow

" We routinely participate in elaborate nonverbal exchanges even when we are not consciously aware of doing so. "

Leonard Mlodinow

" Touch is our most highly developed sense when we are born, and it remains a fundamental mode of communication throughout a baby's first year and an important influence throughout a person's life. "

Leonard Mlodinow

" Our subliminal mental processes operate outside awareness because they arise in these portions of our mind that are inaccessible to our conscious self; their inaccessibility is due to the architecture of the brain rather than because they have been subject to Freudian motivational forces like repression. "

Leonard Mlodinow

" When judging a product, we rarely have exhaustive scientific data to go by. As a result, if we are to form a complete picture, we must fill in the blanks, just as we must in our visual perception. "

Leonard Mlodinow

" Touch seems to be such an important tool for enhancing social cooperation and affiliation that we have evolved a special physical route along which those subliminal feelings of social connection travel from skin to brain. "

Leonard Mlodinow

" A failure doesn't mean you are unworthy, nor does it preclude success on the next try. "

Leonard Mlodinow

" Social connection is such a basic feature of human experience that when we are deprived of it, we suffer. "

Leonard Mlodinow

" Evolution is among the most well-established theories in the scientific community. To doubt it sounds to biologists as absurd as denying relativity does to physicists. "

Leonard Mlodinow

" Politicians often misuse science for political ends and to pursue their own agenda. "

Leonard Mlodinow

" I believe in a kind of God. I think all scientists, in a way, believe in a certain God, in a certain order of nature. "

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