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" Even a mother - Jewish or not - can't worry about everything. So it is important that we limit our worries to real as opposed to imaginary risks. "

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" The Nobel Prize is going to be 'fun money' - for an occasion, when my wife and I want a $50 bottle of wine. "

" One of society's thorniest problems is that children from poor families start school lagging badly behind their more affluent classmates in readiness. "

" If you're trading individual securities, you're almost certainly making a mistake. Because most professional managers can't outperform their benchmarks, and there's little reason to think that individuals can. "

" We behavioralists differ from our more traditional brethren in the way we characterize agents in the economy. "

" I don't think it says anywhere in the Bible that tithing should be calculated on a before-tax basis. "

" Parents want their children to excel, callers to a victims' hot line want help, and sick people want to get well. Offering aids is like providing an alarm clock: it may help people get to an appointment on time, but no one is forcing them to use it. "

" Leaders are important but not omnipotent. "

" If governments want to encourage good citizenship, they should try making the desired behavior more fun. "

" Social Security may be the most beloved of all the government's programs, partly because it requires so little thinking. You pay taxes while you work, then you and your spouse collect until you die. "

" Pundits are no better at forecasting election outcomes than they would be at predicting the final path of a hurricane. Smart pundits should consider either abandoning this activity or consulting with the geeks before rendering their guesses. "

" The more we turn down questionable offers like trip insurance and scrutinize 'one month' trials, the less incentive companies will have to use such schemes. "

" The tradition of Chicago price theory is a good one, and it is a low-tech methodology that tries to apply simple economic theory to the world. "

" Signing up to be an organ donor should be at least as easy as downloading a song to your iPhone. "

" Doctors and hospitals should be paid for keeping their patients well. Paying them for doing more tests and surgeries creates bad incentives. "

" The sad truth is that many behavioral economists know very little about psychology. "

" Shopping for an annuity with hundreds of thousands of dollars at stake can be daunting, even for an economist. "

" As every successful parent learns, one way to encourage good behavior, from room-cleaning to tooth-brushing, is to make it fun. Not surprisingly, the same principle applies to adults. Adults like to have fun, too. "

" Everyone knows it's dangerous to ingest gasoline or to inhale its fumes. But I am starting to believe that merely thinking about the price of gasoline can damage cognitive processing. "

" Arthur Laffer's idea, that lowering taxes could increase revenues, was logically correct. If tax rates are high enough, then people will go to such lengths to avoid them that cutting taxes can increase revenues. What he was wrong about was in thinking that income tax rates were already so high in the 1970s that cutting them would raise revenues. "

" For many people, being asked to solve their own retirement savings problems is like being asked to build their own cars. "

" For amateur golfers, I think one of the biggest mistakes is to model their play on professionals. "

" Economists discount any factors that would not influence the thinking of a rational person. "

" God did not say that you should be able to borrow one hundred percent of the price of a house. "

" Payroll savings plans are vital because they are essentially the only way that middle-class Americans reliably save for retirement. "

" The ability of businesses to monitor our behavior is already a fact of life, and it isn't going away. Of course we must protect our privacy rights. But if we're smart, we'll also use the data that is being collected to improve our own lives. "

" We humans actually need help controlling our impulses - nudges. "

" There's a reason why start-ups, especially disruptive start-ups - like Google or Amazon or Uber - are full of young people. That's because young people are not as wedded to the old fashioned ways of doing things. "

" Lotteries are just one way to provide positive reinforcement. Their power comes from the fact that the chance of winning the prize is overvalued. "

" We all need a lot of humility, and especially about the economy. "

" People make just as many mistakes when the stakes go up, maybe more. "