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" Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company. "

Ben Horowitz

Hard

Easy

Decision

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Ben Horowitz

Business

Music

" Look - this is the terror of being a founder & CEO. It is all your fault. Every decision, every person you hire, every dumb thing you buy or do - ultimately, you're at the end. "

" In a company, hundreds of decisions get made, but objectives and goals are thin. "

" In life, everybody faces choices between doing what's popular, easy, and wrong vs. doing what's lonely, difficult, and right. These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful. "

" The important thing about mobile is, everybody has a computer in their pocket. The implications of so many people connected to the Internet all the time from the standpoint of education is incredible. "

" Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing. "

" Often any decision, even the wrong decision, is better than no decision. "

" With communication technology in general, there's a kind of certain critical mass of people. Once you get to 15% of the world's entire population using one communication technology, that's a big deal. It's beyond the theoretical at this point. The people who think it's a fad have probably not been paying that much attention. "

" I do think a lot of people are trying to do important things still, and I think it is really a great thing that entrepreneurship is getting easier. When I started, it was just much harder to begin a company. "

" In Silicon Valley, when you're a private company, the entrepreneur can do no wrong. "

" One person is never as stupid as a group of people. That's why they have lynch mobs, not lynch individuals. "

" How do you make your company a good place to work in general? That's a really, really, really large and complex set of skills. A lot of it is on-the-job training, combined with excellent mentorship. "

" The big value of the founder running the company is really two things: the knowledge and the commitment. "

" In all the difficult decisions that I made through the course of running Loudcloud and Opsware, I never once felt brave. In fact, I often felt scared to death. I never lost those feelings, but after much practice, I learned to ignore them. That learning process might also be called the courage development process. "

" Nobody knows how to be a CEO. It's something you have to learn. It's a very lonely job. "

" One of the things I say to people is: Imagine if we succeeded. "

" As a company gets big, the information that informs decision-making gets massive. Depending upon the prism through which you view the business, your perspective will vary. If two people are in charge, this variance will cause conflict and delay. "

" In my experience as CEO, I found that the most important decisions tested my courage far more than my intelligence. "

Ben Horowitz

Intelligence

Experience

" People say the most important thing is building a world-class team. "

" You can't worry about the mistakes, because you're going to make a lot of them. You've got to be thinking about your next move. "