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" Facebook is about seeing what your friend is doing. Twitter, you follow different people. Flipboard is about passions and interests and topics, and so it's the same social web that all of these products are letting you look at, but Flipboard is coming at it from a more topical point of view. "

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" The iPad is creating a new format for reading content. One of the things that's happening as a result is the world of personalized news aggregators, which is a category that's been around for quite some time, is getting new life. "

Mike McCue

New Life

Reading

Time

" My parents were entrepreneurs. They ran a small ad agency in upstate New York. "

" There are a lot of problems with the Web, but there are a lot of great things about it, too. "

" Let's leverage the power of the Web - don't get rid of it, but make the Web beautiful again. We need to give the content room to breathe and give magazine-style advertisements the opportunity to flourish. "

" Let's say you go to a friend's wedding, or Thanksgiving, or Halloween. It'd be great the next day to see what went on with your friends' Thanksgiving weekend, or all the costumes they wore on Halloween, and be able to look back and see what they wore the year before, and the year before that. "

" One of the things that Flipboard is great at is certainly looking at the news in a realtime format, which a lot of the personal news aggregators don't really focus on, so you can see things right up to the minute. "

" Personalized news aggregators are geared around connecting you to news sources; we're about connecting you to your friends. To people you're inspired by. To people that you're following on Facebook and Twitter. "

" Journalism is being pushed into a space where I don't think it should ever go, where it's trying to support the monetization model of the Web by driving page views. So what you have is a drop-off of long-form journalism, because long-form pieces are harder to monetize. "

" In high school, I started my first company, called M Cubed Software. We named it that because it was me and two other guys named Mike. "

Mike McCue

School

Two

" You don't feel like you have to interact with a whole bunch of people when you get on Flipboard. It's not a source of social anxiety. "

Mike McCue

Anxiety

Feel

" My dad died from cancer when I was 18, and my mom was in a really tough spot. So I wanted to try to help at home. I had started doing some technology consulting. "

" Articles themselves are condensed to narrow columns of text across 5, 6, 7 pages, and ads that are really distracting for the reader, so it's not a pleasant experience to 'curl up' with a good website. "

Mike McCue

Pleasant

Website

" Kind of like Google crawls the Web, we crawl the social networks. Where Google analyzes links and Web pages, we look at the same thing with people. So we can tell, for example, who you interact with more frequently. Or if it's not frequency, maybe it's consistency. "

" I had been reading magazines a lot, and I love magazines, and so I was always asking myself why is it that these gorgeous articles just don't translate well to the web? Presentation was one aspect of it. "

" TechCrunch evolved on the Web as a new way of presenting the news on the Web. "

" I was really excited by the idea that people were sharing information now and discovering information in a totally new way on the Internet via Twitter and Facebook, yet that experience was pretty clunk and just lots of bit.ly links. "

" As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content. "

" Our whole goal is to basically feature publishers' content and get people to click over to that content on the website. "

" That's why we created Flipboard as a social magazine meant for an iPad, meant for a large touch-screen device. That idea of content presented beautifully, oriented around communities and special topics of interest, is really powerful. "

" I.B.M. was my college education, effectively. They were very good at teaching you management. "

" The iPad is a superior consumption device for material on the Web. "

" I think the screen size chosen for the iPad is perfect for publishers to render content beautifully, for games to be played. "

" The Web as we've known it for a long time has been pages linking and pointing to other pages. "

" Having run Tellme before, one of the things I learned about running a big network is it's one thing to have some people not be able to get on the way they want to get on, but as long as people who are on the network are having a good experience, you're totally cool. "