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" For decades, activist shareholders were an entertaining, but largely ignored, Wall Street sideshow. Disgruntled investors would attend annual meetings to harangue executives, criticize strategies - and protest that their complaints were being ignored. "

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" Our brain is essentially programmed to enjoy carbohydrates because they give us a sense of fullness and a rush of pleasure. When people go on low-carb diets, they start to almost subconsciously experience distress from eating carbohydrates. "

Charles Duhigg

Experience

Start

People

" Government and other scientists have identified hundreds of chemicals that are linked to diseases in small concentrations and that are unregulated in drinking water or policed at limits that still pose serious risks. "

" The Safe Drinking Water Act was passed in 1974 after tests discovered carcinogens, lead and dangerous bacteria flowing from faucets in New Orleans, Pittsburgh and Boston and elsewhere. "

" Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving. "

" There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell. "

Charles Duhigg

Data

Know

" The biggest moment of flexibility in our shopping habits is when we have a child, because all of your old routines go out the window, and suddenly a marketer can come in and sell you new things. "

" Around New York City, samples collected at dozens of beaches or piers have detected the types of bacteria and other pollutants tied to sewage overflows. Though the city's drinking water comes from upstate reservoirs, environmentalists say untreated excrement and other waste in the city's waterways pose serious health risks. "

" Monica Besra, a Bengali woman from a remote Indian village, was reportedly suffering from a malignant ovarian tumor when she went, in 1998, to a hospice founded by Mother Teresa's Missionaries of Charity. Nuns at the mission reportedly placed a medallion with Teresa's image on Besra's abdomen, and the tumor disappeared. "

" State and federal studies indicate that thousands of water and sewer systems may be too old to function properly. "

" In the 1970s, New York City defaulted on its debt, and yes, the consequences were painful. Enrollment plummeted at City University campuses, which until then had offered free education. Seven thousand police officers were laid off. Crime skyrocketed. Services for the poor disappeared. "

" Consumer habits are key to understanding how to launch a product. "

" Foxconn is hugely important, not only in China - it's the largest employer in China - Foxconn is important around the world. "

" Students in school cheat not to get the 'A,' but to avoid the 'C.' "

" Between calculated risk and reckless decision-making lies the dividing line between profit and loss. "

" Drinking water that does not meet a federal health guideline will not necessarily make someone ill. Many contaminants are hazardous only if consumed for years. And some researchers argue that even toxic chemicals, when consumed at extremely low doses over long periods, pose few risks. "

" It is often difficult to definitively link a specific instance of disease to one particular cause, like water pollution. Even when tests show that drinking water is polluted, it can be hard to pinpoint the source of the contamination. "

" Back when Detroit was the head of auto manufacturing, it was clear where profits were created. Right? A car was made in Detroit. There was little argument that you could make that some of the money from that should be sent overseas to Ireland. "

" A huge amount of success in life comes from learning as a child how to make good habits. It's good to help kids understand that when they do certain things habitually, they're reinforcing patterns. "

" Public employee unions are hardly the only group involved in bare-knuckles politics. Businesses lobby fiercely, and executives make hefty campaign donations. "

" Many environmental advocates argue that agricultural pollution will be reduced only through stronger federal laws. "

" There are systems called zero discharge emission systems that would prevent any pollution from making it into the water or the air. "

" Millions of people with respiratory diseases have relied on oxygen equipment, delivered to their homes, to help them breathe. "

" If Freddie Mac is unable to raise capital, it could spark a political and financial crisis. "

" Since cowardice must occur at a time and place where an enemy either has already appeared or may yet turn up, servicemen in peacetime - and ordinary civilians - can breathe a sigh of relief. If you are yellow-bellied back home, you're not technically a coward. "