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" Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place. "

Thomas G. Stemberg

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" One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction. "

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" After 25 years in business, Mitt Romney understands how jobs come and go, and what we need to do to get our economy back on track. "

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