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" From analog film cameras to digital cameras to iPhone cameras, it has become progressively easier to take and store photographs. Today, we don't even think twice about snapping a shot. "

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" Sure, Google's and Apple's ecosystems look a little different, but they are meant to do pretty much the same thing. For the two companies, innovation on mobile essentially means catching up to the other's growing list of features. "

Om Malik

Growing

Look

Google

" People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy. "

" If you're texting a friend about dinner, Google will give you restaurant reviews and directions automatically. "

" I love my paper and ink, but I see the benefits of the iPad and Apple Pencil. "

" Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales. "

" Snapchat works because using a selfie is way easier than texting or tweeting. Stories should adapt to the medium and do so without cheapening the story. "

" The battle between Google and Apple has shifted from devices, operating systems, and apps to a new, amorphous idea called 'contextual computing.' We have become data-spewing factories, and the only way to make sense of it all is through context. "

" A platform is essentially a business model that thrives because of the participation and value added from third parties with only incremental effort from the owner of the platform. "

" Internet, for all its faults, exposed me to a lot more music. "

Om Malik

Faults

Music

" Computers in general, and software in particular, are much more difficult than other kinds of technology for most people to grok, and they overwhelm us with a sense of mystery. "

" We are splintering what was the 'camera' and its functionality - lens, sensors, and processing - into distinct parts, but, instead of lenses and shutters, software and algorithms are becoming the driving force. "

" Having followed the wireless industry long enough, I can tell you that building and supporting an application for different platforms is as tough as climbing a straight wall of rock. "

" Whether it is through stock-market trading or the sale of hotel rooms, the Internet has a way of bringing deflationary forces to all businesses that were hitherto inefficient and involved many middlemen. "

" In the touch-based mobile device era, folks need to think of ways to have a single technology stack married to the ability to create unique experiences for different devices. "

" Echoes of the iPhone are everywhere. Xiaomi's phones and Google's new Pixel are designed to fool you into thinking that they just might be an iPhone. "

" Our entire society is rooted around the idea of more, and longer has become the measure of success. "

Om Malik

Society

Success

" Just as two people can have similar personalities, two companies can have a remarkably similar approach to business. "

" In cities like New York, it is common to find taxicabs with wireless-enabled card readers. "

" We live in crazy times - that is true - and things have gotten crazier, but it still doesn't feel like the turn of the century. "

" Unlike Facebook or Instagram, Twitter's core experience isn't about photos. It's a world of text, with occasional embedded photos, animated gifs, and short video clips. "

" Compared to Apple, Internet companies like Google and Facebook don't have strong perspectives on the way they want the world to work. "

" Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software. "

" A lot of what people are calling 'artificial intelligence' is really data analytics - in other words, business as usual. If the hype leaves you asking 'What is A.I., really?,' don't worry, you're not alone. "

" Instead of standing in the way, technology is increasingly an enabler of emotion. A message at the wrong time at dinner can turn a gourmet dish into something insipid because of the interruption. "

" Before we had the Internet, we would either call or write to our friends, one at a time, and keep up with their lives. It was a slow process and took a lot of effort and time to learn about each other. "

" Most of the stress we feel here in Silicon Valley is self-inflicted. "

" Apps have become a preferred way of accessing information on mobile devices. "

" Our economy, for a long while, has been transitioning from one reliant on industrial strength to one based on digital information. The next step in this transition is a digital economy shaped by connectivity. "

Om Malik

Strength

Step

" Facebook has gone from a nice-and-boring social network to becoming an identity layer of the web. It is where nearly a billion people are depositing the artifacts of civilization in the 21st century - photos, videos, and birthday wishes. "

" My definition of media? 'Anything which owns attention.' This could be a game or, perhaps, a platform. Ironically, the media tends to associate media with publishing - digital or otherwise - which, in turn, is too narrow a way to consider not only the media but also the reality of the competitive landscape and media-focused innovation. "