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" From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance. "

Andy Dunn

BMW

Protection

Performance

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" A great merchant delivers both joy and profit. Then profit gets reinvested in more joy. "

Andy Dunn

Profit

Great

" When the forces of liberalism and capitalism converge, change happens. "