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" Good comedy films, if you listen to the score, the music is not trying to be funny. It's always, in a way, underscoring the tragedy and struggle of the main character. "

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" I loved 'The Secret of NIMH.' When that came out, it felt like, 'Wow, this is something really, really new.' It looked like a Disney film, but it felt very cutting edge to me. To a twelve-year-old kid, it seemed very inspiring. "

Rich Moore

Edge

Film

Loved

" It wasn't until I was in that world, directing shows and movies, that I realized basically my job is to give back to another generation what the generation before me gave to me. "

" So much of the time spent on 'Zootopia' was inventing it. What does it look like? How does it work? "

Rich Moore

Much

Look

" We can't put up a movie that looks beautiful but doesn't have substance. "

Rich Moore

Substance

Beautiful

" The hallmark of a good comedy is that it can make you laugh, but it can also take you to the point where you're in love with these characters, and you want to see them be happy, and you want to feel that emotion for them. "

" My first movie I saw when I was a kid was 'The Jungle Book.' I was 5 years old, and I saw it in a movie theater. Seeing that movie really lit the fuse and ignited my passion for animation. "

" This new generation of animators was trained in CG. They know all the fundamentals of any 2D animator, but a lot of them learned on these CG rigs. You give them a good rig, and they can make that thing sing. "

" I'm really excited that the studio is trying, because when I began my career in the early '90s, late '80s, Disney was not something - though I respected it and liked what they were doing in those years - it's not like I thought I wanted to be a part of that studio right now. "

" I don't like movies, TV shows, or books or anything that's preaching to the audience or speaking down to us. "

Rich Moore

Audience

Movies

" The best games came from great characters. "

" I always thought that Mario was kind of the bad guy - because if you knew about the game, there was supposed to be a back story where Mario was teasing the ape, and the ape stole his girlfriend, and this was kind of karma for Mario, you know? "

" There was a moment with 'Zootopia' where we said, 'This is the experiment: let's try Judy in the role of the protagonist. Let her character introduce us to the city and this world.' And suddenly, all that struggling and trying to make traction into this story was done. "

" I'm part of that original generation that came up playing video games, that pumped a lot of our allowance into video games. We financed the rise of video games. I started playing them in the Straw Hat Pizza Palace at the Carriage Square Mall in Oxnard, CA. "

" It seemed like, when I was a teenager, there was a video game everywhere: they were in 7-Elevens, movie theatres, pizza shops; they were everywhere. "

" I remember as a kid seeing Pong in a pizza place where I grew up in Oxnard, California, and having my mind blown by it. I thought it was a TV. I thought it was just something playing on a television. But then to be able to manipulate the paddle, and the ball with the knob was, in those days, pretty huge to a little kid! It was a simpler time. "

" I think when, like, things like 'The Wizard' and even like 'Tron,' when it first came out, I was a teenager, and, man, I really wanted to kind of just kind of disappear into it. "

Rich Moore

Kind

First

" You put as much effort as you can when they're young into trying to teach them to be good people or make them the best they can be, and they're older now, my kids. I'm at that stage where I let them go, and you just hope that all that nurturing you did earlier on sticks, and you launched good people out there. "

" For artists, we're always looking for approval. We're putting our artwork out there and saying, 'What do you think?' "

" I would say that what we called the Pixar sensibility goes back even further. It is kind of a CalArts sensibility because so many of the people who are creative instrumental people at Pixar came from that school. "

" The challenge is, how do you take someone who's supposed to be a villain and make that appealing and lovable? You have to empathize with him and put yourself in his shoes and root for him and want him to have the things he wants. "

" I like giving the audience a lot of stuff to look at, and rewards for repeated viewings and paying attention. "

" I love the idea of a very simple 8-bit video game character struggling with the complex question: 'isn't there more to life than the role I've been assigned?' "

" If people want to watch a movie about a fox and rabbit becoming friends and turn that into an evil, agenda-pushing practice, then what can you say? "

" I think it would be impossible to make a movie about video games if there wasn't some violence that we know from video games. "

" I fell in love with this idea of an old school game character, like Donkey Kong, who looks like a very simple guy but is really wrestling with this very profound struggle: 'What's the meaning of life? What if I don't like this job I've been programmed to do?' "

" I went to Cal Arts. I went to art school. "

" 'The Critic' was so absurd, and I loved that. I loved working with Jon Lovitz, I think he's got a great, great voice for animation. "

" People will sometimes put each other in boxes and have biases toward one another because of what they look like or where they come from or who they are. But ultimately, it's up to us to decide who we are. "

Rich Moore

Sometimes

" It was never someplace that I said, 'In my career, I must work at Disney.' "

" What we've done now sits with those films that inspired me as a kid, and I hope there is a kid like myself today who is watching 'Wreck-It Ralph,' and he or she is inspired the way I was inspired when I was 5 years old, and now they'll pursue this crazy dream. "