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" I do like the idea of women not showing too much, of them being quite reserved in a way, and quite covered. "

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" I was very, very eager to work. It's just the way I am. "

" I find mediocrity hard. I find that whole area difficult. I'm a very passionate person; I care very much about what I do. I believe I give it a lot, so it's gotta be good; otherwise, what's the point? "

" I have a fantastic team, and it's much easier having children, because that creates a natural limit. "

Having Children

" Women should have choices, and women should feel good in what they wear. "

" I'm not interested in clothes that just convey a certain look or fashion. Clothes for me have always been a form of self-expression. "

" I never had a massive desire to buy clothes. I liked to customise the clothes I already had or was given when I was younger. If I didn't like them that much, I made them how I wanted them to be. "

" Until you go through with it yourself, you simply can't imagine it. But it is the transition of going back to work and the guilt of how much time you spend with your child that's hard. I worry about not getting back in time for bath-time. I am not a neurotic person at all, but every time the mobile rings, my stomach leaps. "

" Time is my biggest luxury. Finding time to do things outside of fashion, which I think for a designer is incredibly important. "

" I feel very much that I am a human being, with human limitations, and I need to respect that. "

" Because I'm a woman, and I'm petite and blonde, you wouldn't believe how often I'm asked to model the clothes. "

" Everyone wants new things all the time; shops require so much - there has to be consistency. "

" My relationship with fashion is playful and very expressive of what I'm feeling at the time. "

" What I love is this idea of a wardrobe, the idea that we're establishing certain signatures and updating them, that a change in colour or fabric is enough. "

" I'm just not very interested in decoration. "

" I try not to intellectualise what I do. "

" My mother used to dress me in quite good-taste clothes, and I really wanted things that were sparkly and spangly and trashy and nasty. I don't know if I ever chose fashion; it was just there in me. "

" Things have to sell, of course, but if I don't want to put bags on the runway, we don't put bags on the runway. I have complete creative control. "

" It's been a bit tricky trying to establish a 'designer' profile and not a designer-cum-girl-around-town. "

" The older I get, and the more collections I do, the more I'm driven by real style and beauty. My aim is to reveal and not to display women. "

" I want to show my personality through my designs and stay pretty anonymous outside the industry. "

" I have an innate fear of fame. I've never thought being famous looked like such a good place to be. I love being incognito. "

" I just have to be very, very organised. "

" I'm happy to do interviews from time to time, but I don't find them that necessary - and that hasn't seemed to have affected people's understanding of our work. "

" I decided to work on things that obsess women because women can't resist things like lace, sequins, animal prints and python. "

" I wouldn't want to even try to begin to describe our customer, as I think she likes a certain amount of anonymity. I try to offer clothes that allow that. I myself do not like being defined so readily, so I imagine that she is similar? "

" There is absolutely a gap in the market for thirty something women and, the more I look at it, the more I feel there needs to be a sense of ease and choice. "

" I had my daughter, and with that came a deep sense of responsibility; my time for work had become precious, and it had to have more meaning. "

" I don't know whether that comes from having a family - having something very important at home that needed to be protected. "

" I don't believe in making fashion difficult. "

" My favourite eras for styles are still the 70s and 40s, and there will be a few iconic pieces to build the wardrobe around, like there were at Chloe, but I want there to be a feel of mix-and-match. "