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" I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions. "
David Rockwell
Think
Time
Identity
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" I like entertainment and think mastery is good, though I don't feel like a master. If a theme means having a story that's legible, then that's certainly what we do. But we don't treat design as an add-on layer. "
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" Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent. "
David Rockwell
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