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" I don't want to be an elitist designer. It's no fun just catering for a small group of people. It's against my principles. "
John Rocha
Group
Principles
Fun
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" I turned my hand to costume design a few years ago when I created the outfits for 'This Is the Sea,' with Richard Harris and Samantha Morton. It's a very different discipline to being a fashion designer, though - you have to rein in your own vision and work to a tight brief. "
John Rocha
Work
Fashion
Vision
" We cater for fashion-conscious people. "
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People
Cater
" I believe that IT is the way forward. Every other industry utilises IT, and I feel that fashion needs to use it more extensively to move forward. "
John Rocha
Way
Fashion
Believe
" It was a very, very happy childhood, but I always knew I wanted to see the world. "
John Rocha
Always
Childhood
Happy
" I love fashion, but fashion is not my whole life. "
John Rocha
Whole
Fashion
I Love
" I'm like a conductor. I come up with ideas, and I get all these people to make great music together. I have a team of really talented assistant designers. I have architects in my office. People I trained from the beginning in menswear, womenswear, and home. I have a great team who know what I want and feel and translate that into beautiful results. "
John Rocha
Beautiful
Home
Music
" Guys want to be cool without appearing to be bothered about trends. "
John Rocha
Trends
About
Cool
" Dubai is a vibrant city: Big cars, big buildings... it reminds me of my home town, Hong Kong. People are always on the move here, and there's a lot going on. There are some wonderful architecture and some not-so-wonderful. "
John Rocha
Me
City
Architecture
" I think natural fibers look better over time. The more you wear them, they look even better. "
John Rocha
Better
You
Time
" When I left college, nobody expected much of me - and nor did I. "
John Rocha
Much
Nobody
Nor
" I want to explore my design philosophy in different mediums, and I'm very interested in architecture. "
John Rocha
Design
Philosophy
Want
" Fashion is instant - after six months, it disappears, and you have to start again. That's the nature of it. "
John Rocha
Fashion
You
Start
" Men like clothes they can wear to work and afterwards. They don't want things to be complicated. "
John Rocha
Complicated
Work
Clothes
" During fashion week, I dream about fashion; afterwards, I dream about fishing. After fashion week, I always go fishing to wind down. "
John Rocha
Wind
Fashion
Fishing
" Chinese people have that superstitious fix - people always do feng shui when they are opening a shop; even the Hong Kong Shanghai Bank pays people to do feng shui for them. "
John Rocha
Always
Bank
Even
" Fashion remains closest to my heart. I get genuinely excited by my collections - I never wanted to be a businessman. "
John Rocha
Heart
Never
Excited
" I'm interested in beauty more than anything else. "
John Rocha
Interested
Anything
Beauty
" It might be a selfish choice, but I find it quite difficult to design for individuals and prefer the distance of larger schemes. It's the same reason why, as a designer, I don't do wedding dresses. "
John Rocha
Wedding
Design
Choice
" My family was quite poor, and the NHS was recruiting people from abroad to do psychiatric nursing. It was the only hope I had to leave Hong Kong. "
John Rocha
Leave
Hope
Family
" Many women in their 40s make the mistake of wearing clothes that are too tight. Skimpy dresses and tight trousers can make you look older, so get the best fit you can find. "
John Rocha
Best
You
Women
" I have no idea why, but I find that men make more of an impact on me in films than women - even very beautiful ones. "
John Rocha
Impact
Men
Me
" When I was young, we always went to our posh cousins at Christmas. My dad made sure we had new shoes and clean clothes - he was really proud - and that's why I felt different from everyone living around me. We had the first television on the estate, the first fridge. "
John Rocha
Christmas
Me
Proud
" I used to play football, and then my wife bought me a fishing rod. "
John Rocha
Football
Used
Fishing
" Your 30s is the time to embrace bold, zingy colour patterns and to follow trends while taking time to get used to what really suits you. "
John Rocha
You
Follow
Suits
" I always challenge myself to do something better, and people in the industry appreciate that. "
John Rocha
People
Challenge
Myself
" My dream home would be a fishing lodge in New Zealand. "
John Rocha
Zealand
Home
Fishing
" My heritage is a huge part of everything I do; it is, after all, part of what has made me who I am. "
John Rocha
Heritage
I Am
Made
" I can speak Cantonese, but I can't speak about fashion - I learnt all my fashion in Europe, so often, during interviews in Chinese I just don't know the right word - it can be very hard to explain things. "
John Rocha
Right
I Can
Know
" There was the Cultural Revolution just over the border, and Hong Kong felt quite dodgy. My younger brother's wife actually swam from China to Hong Kong to escape. I realised in the '60s that I had to get out. "
John Rocha
Revolution
Brother
Escape
" A woman can look incredibly sexy in a black suit. "
John Rocha
Suit
Look
Black