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" I had English grammar book and started to teach myself. I read 'Catcher in Rye,' in Russian. I was amazed at freedom in 'Catcher in Rye!' Freedom to have those perceptions of life! "

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" Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners. "

Roustam Tariko

Early

Only

Transparent

" I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is. "

" I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better. "

" I do not separate my job and my personal life; therefore, I never work and never rest. "

" I would prefer myself to own all of my brand, where everything I am responsible for myself. "

" I had dreams about working for a big foreign company. "

" I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card. "

" A lot of people offered me to go public, but I have always rejected it. "

Roustam Tariko

Lot

Always

" What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do. "

" You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution - these are my working principles. "

" If you do things you like to do, then your life will be easy. "

" My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them. "

Roustam Tariko

Students

Watch

" Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac. "

" There are a lot of people who are trying hard to sell themselves as Russian vodkas. "

" From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity. "

" I believe in emotional branding. "

" I own 100% of everything because I like to control what I do. "

Roustam Tariko

Own

Everything

" The only warning I'd give is - make sure you are strong enough and committed enough in your business pursuits. It is commitment and belief, not just the bottom line, that should drive you. "

" I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes. "

" We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow. "

" I always wanted to work on the consumer market; I always wanted to work with people. "

" Wherever I am, I start my day, it's the same. I'm not an early bird. I'm not waking up at five o'clock, six o'clock; it's usually seven-thirty, eight o'clock, and I will then read the newspapers, emails from around the world and make phone calls. "

" When you have premium brands, you have to have the right balance of communicating all of your values. "

" What's my expectation in the U.S.? I would like to replace Grey Goose. "

Roustam Tariko

Goose

Replace

" Money is always an indicator of a job well done. "

" I started like many young Russian people in the beginning of perestroika when it seemed that everything was possible. "

" I was proud of my Soviet country, of wearing Young Pioneer uniform, bombarded by my mother's Communist propaganda. "

" I don't believe in public companies... I would prefer to risk my own money, make any necessary changes fast and grow as quickly as possible. "