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" I have always been mainstream. It's so weird, because I don't see it as something negative at all. So many people see it as something negative. "

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" I've always had a fascination with making your own music but never have been skilled enough to play the instrument, so to be able to make music without the ability was awesome. "

" I don't really look at the charts at all. If anything, I try to out-do what I've done before. I try to make music that I like and I trust my own judgement with what will work with a wider audience. If you compare yourself to the charts, you lose perspective on what you're doing and why you're doing it. "

" Obviously there is stuff that I wouldn't play in a club that I play at festivals, and vice-versa, but my sets are still dominated largely by my own music. I think that's what makes me stand out a bit. My music is also festival- and club-friendly, so it generally works out well. "

" I make sure to use both Twitter and Facebook a lot which helps me connect to the fans. "

" I guess I think like deep inside, I know that it's like, it's a different kind of performing, it's not really... You're not performing like a guitar player or a singer is performing, you know what I mean? So it's weird to be in the same type setup as one of those. 'Cause I'm not really doing much, you know, like technically it's not that hard. "

" I think I am a pretty good judge of character in general and try to surround myself with the best people I can. "

" People in Sweden are very conscious of what people are saying about you. "

" I always used to travel without a passport case, and because of it I think I'm four passports in. I bought this small Tumi case to protect my new one, and it works really well, not just for protecting it but also for keeping credit cards and small stuff. I just throw it in my bag when I'm traveling, as opposed to stuffed in my pocket. "

" I've tried plenty of telephones. I tried to get into the Samsung Galaxy and the Blackberry, but the iPhone is just too easy to use. The camera takes clear pictures and the phone itself looks great. Like all Apple products, it kind of just makes sense. "

" When I started working on electronic music, that was after the rave period. I haven't even seen that part of it that much. "

" I've always worn a lot of Ralph Lauren, and plaid shirts in general have been a signature piece for me. With plaid, you can look super-relaxed or you can look a bit dressed up. "

" I have a hard time writing music when I'm on tour. "

" I always just sit down at the piano and make the main hook - what I want the track to be about melodically - and then I'll build everything else around that. But growing up, I did not play any instruments. "

" I love DJing, I do. I love everything that comes with it; it's fun and it's kind of glamorous. "

" A friend of mine told me a bunch of stuff on Buddhism and about Avicii being the lowest level of Buddhist hell, and it just sort of got stuck in my head. Later on when I went to setup a MySpace, I tried a bunch of names and they were all taken so I just kind of ended up with Avicii and then I got really attached to it. "

" I love finding out-of-the-box inspirations and blending them with what I've done in the past. And when I started to experiment with genres, it didn't sound forced. Maybe that's because it's all music that I listened to growing up, and it's all music that I love. "

" Dance music is like a virus: it has affected so many different genres. "

" I'm a DJ. I get the party started. "

" When I started out, I was Avici with one i. But on MySpace, that name was taken. "

" For me there are two types of country: There's the shoot-yourself-in-the-head country, and then there's really good country music. "

" There's always haters, no matter what you're doing - whether they're complaining that everything you do sounds the same, or it's too different. "

" Lyrics are important, but it's hard, because English isn't my first language - although it feels like it is these days! I grew up with amazing melodies, so getting that right on a song has always been the key thing for me, but there's no reason why a great melody doesn't deserve great lyrics. "

" A lot of work and thinking goes into my DJing. I want the entire night to progress seamlessly and when I have to adapt the energy on the fly for the crowd on any given night, I can do so with harmonic mixes that I've practiced over and over again. I am far from the only DJ that does this and it's something I take pride in being able to do. "

" I've always been a producer - that's how I see myself first. The DJing came second as a way for me to be able to perform. "