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" I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN, ABC, Pixar, Marvel, 'Star Wars.' And I'm very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them. "

Bob Iger

Experience

Great

Impact

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" I'm a lifetime Green Bay Packers fan. "

" I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product. "

" Sometimes I feel like I'm a contestant in a reality show that probably would be called The Apprentice Survivor Millionaire. "

" Working hard to fulfill a dream or instinct and learning over time it doesn't work, doesn't mean a career is over and a reputation killed. When a reputation is killed, it's when failure comes as a result of loss of integrity or judgement... breaking of laws. "

" For us to grow globally, it's not enough to just be an exporter. We have to be a creator. "

Bob Iger

Just

Grow

" The heart and soul of the company is creativity and innovation. "

" It's not that I'm a daredevil. But I'm just generally not a fearful person. I don't conduct my life worrying about what could happen, what may happen. "

" Success can breed all kinds of other behavior and cause companies to behave a certain way that isn't necessarily the ingredients for achieving more success. For instance, with success comes arrogance, and that's typically the death of success. "

" We have a unique opportunity as Disney because it really is the only true global entertainment brand. "

" The riskiest thing we can do is just maintain the status quo. "

" You can't allow tradition to get in the way of innovation. There's a need to respect the past, but it's a mistake to revere your past. "

" I'm committed to increasing long-term value for shareholders and am confident we will continue to do so through the successful execution of our core strategic priorities: the creation of high quality, branded content and experiences, the use of technology, and creating growth in numerous and exciting international markets. "

" Are we blasphemous in saying that 2-D is largely a thing of the past, and computer-generated animation is the present and future? It's all about creating a better experience for the viewer - and that includes 3-D. "

" There is no science in creativity. If you don't give yourself room to fail, you won't innovate. "

" Are there challenges? Absolutely. But in aggregate, this is a very strong and valuable company. "

" No one wants to follow a pessimist... You can be skeptical, you can be realistic, but you can't be cynical. If your boss is Eeyore, do you want to work with someone like that? Oh, bother. "

Bob Iger

You

Work

" I'm privileged and grateful to lead The Walt Disney Company and our talented, dedicated team at this exciting time. "

" I'm not a big believer in second-guessing decisions. "

" A lot of people - a lot - have urged me to seek political office. All kinds of different jobs. Everybody has got a different idea for me, except all roads lead through my wife. "

Bob Iger

Wife

Lead

" It's a good time to be in the content business though, the branded content business. "

" Honestly, I'm interested in politics; I'm interested in giving back in some form, performing some sort of civic duty. But I'm not exploring a run for governor or senator or anything along those lines. I'm focused on running Disney. "

" The attributes we're focused on for Mickey are exactly the ones Walt had in mind in the first place. The original Mickey was impish and irreverent. Walt sanitized him because when Mickey got so popular, there was a fear that his behavior was influencing kids. "

" I just was built with an innate ability to not let fear guide me in how I run my life. "