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" I know my audience, and they, in turn, know my cinema. When I pick a subject, it's for a family audience. I shoot and edit my films keeping them in mind. I'm dead sure about the product that bears my name. "

Rohit Shetty

Dead

Name

Know

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" Since the first 'Singham,' many films have that kind of action. So we have to work harder to create something new. "

" Obviously, I'm very happy when one of my films becomes a blockbuster. However, after a point, I want to switch off. I have learnt to just move on. Too much pressure can make you wrong. "

" There are many critics who invite me on their show, and I have told them that when my film releases, you will give it one-and-a-half star rating. That's fine. There's no issue because stars will matter when I'm planning to open a five star hotel. When I'm making films, I don't need stars. "

Rohit Shetty

Need

You

" My films have become bilingual. When everyone saw 'Chennai Express,' they said it was a bilingual. But I am proud that 'Chennai Express' is the highest-grossing Hindi film down South. "

" When I see films like 'Lagaan' and 'Rang De Basanti,' I feel, 'Why can't I do work like this?' Then you think and realise you need to learn more to make this kind of a film or write this kind of a film. Also, somewhere down the line, you need to be brave. "

" My audience loves seeing me pump large amounts of money into action and sets. And it works. I'm not saying that films made within a budget are wrong. But when audiences come to see my film with their families, I guess they are spending at least 10 per cent of their monthly income. I don't want to cheat them. "

Rohit Shetty

Budget

Action

" Your karma should be good, and everything else will follow. Your good karma will always win over your bad luck. "

" My detractors are only accusing me of blowing up cars. What they have not realised is that my films have the potential to cross language barriers. New avenues have opened for Hindi films, and I'm proud and happy about it. "

Rohit Shetty

Potential

Language

" It used to hurt when people ran down my films. I used to feel inferior. I wouldn't go to parties or award functions because my cinema is not considered good enough. But now I keep my head high, and I am proud of what I am doing. "

" Ask an eight-year-old kid or see his face when he sees a car being blown up. They come to me, ask me what I am doing next. They loved 'Singham' because there were so many cars, and that's why there was no blood, because I knew they will come to watch my film. "

Rohit Shetty

I Am

Loved

" I have seen ups and downs. I am 10 films old. People say I have changed. But, I don't sense any change in myself. If I had to change, I would have changed in my second or third film. "

" We are seeing a changed Mumbai, but having showcased Dharavi in 'Slum Dog Millionaire' brought shame and disgrace to our city. Whenever the firangs visit Mumbai, they must visit Dharavi; it has become a sightseeing spot. However, I feel saddened about it. "

" Film making is an expensive, as well as a serious business. We should be able to entertain our audiences, who are fully aware of what they want. Every filmmaker has a different point of view and presents facets of society. "

" I'm God's chosen child. I don't worry or carry anything extra to feel the strength. I've always felt the power of God beside me. Your strength lies in instilling honesty, truth, and sincerity in you. "

" When I write, I keep the family audience in mind. I ensure there's no vulgarity, as families are coming into the theatres, and there's no blood and gore because of the kids. There is a set of people who doesn't like my cinema, but there's a bigger group that likes the kind of movies I make. "

" Jokes apart, people are constantly asking me, 'What are you doing for the industry?' When one makes a blockbuster, you plough back money into the industry. If my film makes 100 crore, I'm not taking the entire sum home! It gets distributed between the exhibitors, distributors, producers and actors. "

Rohit Shetty

Home

Doing

" By nature, I am a low-key person and like being behind the camera. "

" I was keen to direct an action film, and when Reliance approached me for the remake of 'Singham,' I saw an opportunity to return to my first love. "

" My films are larger than life. "

" We had a great time making 'Chennai Express.' It was a learning experience working with Shah Rukh... it was a positive experience. "

" Earning money is not a sin, and the bottom line is growth. "

" I made four comedies, and all did well, but I always wanted to do an action film. When I saw 'Singham,' I thought this was the right film. Many stopped me, saying, 'You are doing so well in comedy, why do you want to make this film?' "

Rohit Shetty

Action

Doing

" The body needs its rest, and sleep is extremely important in any health regimen. There should be three main things: eating, exercise and sleep. All three together in the right balance make for a truly healthy lifestyle. "

" I would personally not run down any cinema just because I am not capable of making it. Anurag Kashyap makes a certain kind of cinema; I make a different kind. But when we meet, we are friendly. "

" Seven out of my nine films were hits. 80 per cent of the audience loves my films; the remaining 20 per may be right in their opinion, but that doesn't make me wrong. If I try too hard to woo them, I'd be cheating my core audience. "

" If you know where you stand, and your minus and plus points as a director or as a human being, you will never go wrong. You will always be successful. "

" Working out is a healthy habit: it helps you stay light and energetic. At least, that is how it works for me, and over the years it has been one of my greatest passions. "

" The so-called intellectuals don't like my films. "

Rohit Shetty

So-Called

Intellectuals

" People in the metros are busy making ends meet, but through my films, I like to give the reality of life a skip, and choose concepts which will give audiences a stress-free two-and-a-half hours. "

" When I am shooting, I am inside the theatre, when I am in the editing room, I am inside the theatre. I always try to feel what they will feel. I see a film, not as a director, but as the audience. If I am entertained, they will be, too. "