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" I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do. "
Jerry Greenfield
Right
Political
Speak
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" Business can be a source of progressive change. "
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" Recycling, packaging, businesses are changing all of those things because that's what consumers want. "
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" If your support the community, they will support you. "
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" It's good to stand for something, to believe in something and base your business on values. "
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" Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination. "
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" Now, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role. "
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" Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through. "
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Doing
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" One out of every 100 families in Vermont was a part owner of Ben and Jerry's. "
Jerry Greenfield
Owner
Ben
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" I guess I harboured hopes that things would happen more quickly, but I'm not disappointed. "
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" It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life. "
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High
Life
Pretty
" I eat many different ice creams. I'm not an ice cream snob, although I do think Ben & Jerry's is the best. But I'm happy to eat anybody's ice cream, really. As long as it's good. "
Jerry Greenfield
Best
Good
Happy
" One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free. "
Jerry Greenfield
Things
Me
Great
" If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation. "
Jerry Greenfield
Process
Opportunity
Mind
" So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world. "
Jerry Greenfield
World
Money
Legal
" Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have. "
Jerry Greenfield
Business
Think
Environmental
" If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support the company. If you don't believe in what we are supporting, don't support it. "
Jerry Greenfield
Believe
Support
Involved
" We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line. "
Jerry Greenfield
Success
Money
Line
" I'm a pretty laid-back kind of guy. What I've always wanted to do is set up situations in our company where if people who worked there needed help, we would try to help them, and at the same token if the company needed help from people, they would help us. A kind of give and take. "
Jerry Greenfield
Company
Help
People
" Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving. "
Jerry Greenfield
Dessert
Ice Cream
Moderation
" Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert. "
Jerry Greenfield
Learn
Doing
Money
" Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially. "
Jerry Greenfield
Environmental
Business
Money
" Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line. "
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Time
Think
Quality
" Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept. "
Jerry Greenfield
Doing
People
See
" When you are led by values, it doesn't cost your business, it helps your business. "
Jerry Greenfield
You
Cost
Business