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" I personally can tell you that all my girlfriends - and many women I've spoken to - have this fear of being perceived as desperate or forward when they want to approach a man. It was always, 'He must text you first' - but why? "

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" From its conception, I wanted Bumble's culture to match its values. If women were taking charge on our app, then they'd be running the show behind the scenes, too. "

Whitney Wolfe Herd

Culture

Behind

Values

" I had to live through being a woman who thought men always had a one-up... I knew I didn't like it. I thought that's how it was. "

Whitney Wolfe Herd

Men

Always

" I am a firm believer that the only person who can make you feel inferior is yourself. "

" Feminism wasn't really at the top of my vocabulary. I think what's been interesting for me - let me say this delicately - when I've been surrounded by men who don't believe women are equal, I didn't think women were equal, including myself. "

" Everyone deals with trauma differently, and recovery is always a work in progress. But courage is contagious, and the more that people stand up and speak out against misogyny, the faster we can create the kind of world where we won't have to. "

" I think it's smart to always keep an eye on the companies that sit within incubator communities, which bring together the skills and expertise needed to grow an enterprise. "

" I always felt that, for me, as a woman, I always had to wait around. In all other arenas, I was ambitious and a go-getter, but when it came to dating, I wasn't supposed to go after what I wanted. "

Whitney Wolfe Herd

Woman

Wait

" I run a dating site, but I will gladly tell someone, 'Do not date someone if it's not right.' And don't settle. This settling thing is insane. I've literally had to force friends out of relationships because they want to be married by a certain age, so they just date these guys that are not right for them. "

" Often, the best jobs come out of just meeting people and letting one thing lead to another. "

" Hate speech, racism, and bigotry are intolerable realities that we must all come together to take action against. "

" As we all know, sexism in the workplace is a serious issue. It's something that needs active disruption and change. "

" Life is a lot more fun with good, positive people around you. "

" After the launch of Bumble Date, users were starting to connect as friends, so we decided to launch BFF. When I was using BFF, I matched with someone who I then went on to hire at Bumble HQ. From there, I thought, why not create a platform for women to build business connections and advance their careers. "

" Every woman in this world is allowed to define themselves how they want. "

" I always found it bizarre or strange that there was this unwritten set of rules around how a woman could interact with a man in terms of starting a conversation. While a man traditionally is always expected to make the first move, he risks rejection in a real way. "

" I knew I was ambitious; I knew I was passionate and that I wanted to change the world in some shape or form, but I had no idea what that might look like. "

" I didn't really understand the concept of feminism until the media started to talk about it surrounding my name. "

" I was 24 when I was embroiled in a high-profile lawsuit. This was 2014, long before, en masse and on social media, we said #MeToo and #TimesUp. At the time, I felt completely alone. Visceral, hateful online harassment from strangers left me paranoid and anxious for years afterward. "

Whitney Wolfe Herd

Time

Alone

" Don't let something hurtful in your past hold you back from what you want to do. Be brave. "

" The women at all levels of the entertainment industry - from interns to Oscar winners - who kept quiet to protect their careers should be a lesson to every CEO and HR department. "

" I want to go to every corner of the Earth where women are and make sure that every single woman on this planet knows that you should make the first move, it's OK to make the first move. They are equal, and they should be empowered. "

" Once a week, someone tells me to toughen up, get a sharper edge. I don't do that. "

Whitney Wolfe Herd

Someone

Edge

" I've thought long and hard about this, and I think a lot of the dysfunction around dating has to do with men having the control. "

" Saks helps to empower women through how they look and feel - and Bumble wants to give all women a platform to connect with other empowered women, whether that's in dating, friendship, or business. "

" Women need to support other women, and we must ensure we are providing women with opportunities that allow them to reach their full potential. "

" Bumble gives men a chance to take a step back and not be the macho aggressor that they may not want to be but were socialized to be. We think it makes for a better and more peaceful environment for everyone. "

" The dynamic of how women and men are meant to interact, for those of us who are looking for a heterosexual relationship, is very broken, and it leads to a lot of really dysfunctional relationships, abusive and otherwise. "

Whitney Wolfe Herd

Men

Relationship

" Bumble is the perfect fit for New Zealand, a country that has always been a world leader when putting women first. "

" I'm so proud of the community we've been able to bring together, and the notion of women making the first move is no longer taboo; it's no longer a scarlet letter to have a voice. "

" Bumble is a connecting company. It's your place to find connections, whatever that may be. "