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" I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to. "

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" When you think of all the things that are made from oil or in the chemical industry, if in the future we could find cells to replace most of those processes, the ideal way would be to do it by direct design. "

Craig Venter

Future

You

Think

" There is no reason to design buildings that are more basic and rectilinear, because with concrete you can cover almost any space. "

" One thing about costume design - and I think design in general - but especially costume design, is people have a misconception that it's very glamorous work. "

" I grew up in a small town in Washington State, so I wasn't really aware of costume design as a career growing up, but I loved clothes. I remember I saved all my money, and the first thing that I bought was a white blazer, which was to the horror to my parents. But I have always had a strange connection with clothing. "

" It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. "

" To design is to communicate clearly by whatever means you can control or master. "

" Every contrivance of man, every tool, every instrument, every utensil, every article designed for use, of each and every kind, evolved from a very simple beginnings. "

" My training as an engineer has enabled me to design the stuff, but the reason I do it is not to make music but for the opportunity to work with musicians. "

Robert Moog

Work

Training

" Design firms and progressive companies rely on many of the same tools: rapid prototyping, observational research, creative thinking, collaborative work environments, and multidisciplinary teams. "

" Porsche's and Apple's design philosophies are similar. Much like the 356, the original iPhone was about defining a foundation for the future. "

" I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. "

" It's not enough to have a hacker culture anymore. You have to have a design culture, too. "

" Design is not for philosophy it's for life. "

" In the end, it's clear that the incorporation of synthetic biology in product and architectural design will enable the transition from designs that are inspired by nature to designs made with and by nature to, possibly, designing nature herself. "

" The message I want to put forward for women is that I never want it to be about, 'Oh, it's a bit difficult to put that together,' or, 'She can dress that way, but I can't.' Actually, my designs are for all women, and I truly believe that you can make yourself feel wonderful in whatever you wear. That's the importance behind what I design. "

" I love to paint. And I have another profession - an interior design business. "

" They say that the best furniture and clothing design from the '50s and '60s is Scandinavian or Milanese. "

" There's a simple arithmetical logic at work. Build more unaffordable and not always architecturally sympathetic apartments, watch the rents rise, the tarts leave, the small shops, production offices and design studios close down, and hey presto, we have another fashionable London suburb indistinguishable from the rest. "

" So, I'm always around video games but I've always been interested in them from a visual perspective, with the graphic design and that whole thing. I don't know if that comes from my love of photography or what but that's always what's held my interest about them. "

" Wherever you are, design your life. Live the values of your generation. "

" I would like to design what people generally call streetwear. I'd like to dress skateboarders, or whatever the older equivalent of skateboarders are. I pay more attention to that stuff than anyone would ever imagine because I'm watching what the designers do. "

" I'm completely taken and impressed by the planning authority of Singapore and its Urban Redevelopment Authority (URA). It's the most cutting-edge agency in the world. They have very effective guidelines for development, and they review design as it evolves. "

" Unfortunately, some women want to remake their husbands after their own design. "

" I don't believe in planning for things. I just want them to fall in place, unfold as they like. I never design things. I want films to choose me; I don't choose films. "

Pawan Kalyan

Design

Fall

" Fashion fades, only style remains the same. "

" When I concentrate on a specific site or place for which I am going to design a building, I try to plumb its depths, its form, its history and its sensuous qualities. "

" Even before I was discovered in 1966, I used to make my own clothes. I learned how to sew early on, and it's still my passion now. I constantly have ideas in my head about clothes so jumped at the chance to do my own collection and am very hands-on. Everything I design, I wear and I love. "

" I didn't think that personal style had much value in graphic design. "

" Consumers want products that tell stories, have magic, and inspire. "

" The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. "

Steve Jobs

Design

Understand