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" I think I'm more marketing- and sales-oriented than others, and the notion of selling books continues to interest me. "
Sonny Mehta
Selling
Me
Marketing
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" I've started taking long walks in the park, which is quite wonderful. "
Sonny Mehta
Park
Wonderful
Walks
" Andre Agassi is one of the world's most popular and admired figures. He has lived an extraordinary life, and he has a great story to tell. "
Sonny Mehta
Great
Life
Story
" There is something attractive about taking risks. "
Sonny Mehta
Attractive
Taking Risks
Risks
" Few writers can rival Helen Fielding when it comes to fully capturing the modern woman. "
Sonny Mehta
Few
Modern
Woman
" It was the cholesterol. I had two fried eggs a day for breakfast. I had no checkups for five years. I kept meaning to go. The doctor would probably say it was years of bad living. I've always had a good time. Maybe I've had too good a time. "
Sonny Mehta
Good
Day
Breakfast
" Just because we're Knopf doesn't mean we shouldn't sell books as well as any other publisher in the land. "
Sonny Mehta
Well
Mean
Land
" We think continuity's important. "
Sonny Mehta
Think
Important
Continuity
" Sonia Sotomayor has lived a remarkable life, and her achievements will prove an inspiration to readers around the world. "
Sonny Mehta
Prove
World
Inspiration
" We are seeing historic, record-breaking sales across all types of our accounts in North America for 'The Lost Symbol.' "
Sonny Mehta
America
Seeing
Sales
" Knopf is solidly profitable, and that is how I intend to keep it. "
Sonny Mehta
How
Profitable
Keep
" I have nothing but regret that I cannot continue to behave the way I behaved all my life, and I can't wait for a chance to behave immoderately again. "
Sonny Mehta
Way
Wait
Chance
" Profit is one way that you can take pride in the way you publish things and insure that you can go on doing it. "
Sonny Mehta
Way
You
Pride
" Not all new books carry endorsements, and I wouldn't say that blurbs are indispensable for marketing. "
Sonny Mehta
Say
Carry
Books
" I had to learn to call book jackets 'jackets' rather than 'covers.' "
Sonny Mehta
Book
Than
Call
" I was from somewhere else. Then all of a sudden I was here, in New York. With one suitcase. "
Sonny Mehta
New
Somewhere
New York
" The original publication of 'The DaVinci Code' preceded the e-book era. "
Sonny Mehta
Era
Original
Code
" There are not too many people who are polymathic these days. "
Sonny Mehta
Who
Days
Many
" In 'Lean In,' Sheryl Sandberg gives a frank assessment of what it will take for women to move forward as equals to men. Her book is full of sound advice and informed recommendations and marked by its positive outlook. "
Sonny Mehta
Positive
Advice
Book
" The biggest kick is reading something new and exciting and then getting other people to share your enthusiasm. Beyond all the cant and hypocrisy in publishing, that's what it's all about. "
Sonny Mehta
Hypocrisy
Reading
People
" I'm a boring guy who's got a great job in a profession that still gives me a great deal of pleasure after 35 years. "
Sonny Mehta
Years
Great
Boring
" A blurb might bring a reader to a book, but then the book itself has to do the rest of the work. "
Sonny Mehta
Might
Work
Then
" What can I say? I'm a book junkie. "
Sonny Mehta
Book
Say
" A good part of the work is just reading a manuscript and coming to the office. I can't imagine wanting to even read an article about book publishing. "
Sonny Mehta
Work
Reading
Office
" At Knopf, we look at each book on a case-by-case basis... in some cases, we think a writer might get a boost from an endorsement by a fellow writer, but in other cases, a new book will be better served by other means, such as publicity and reviews. "
Sonny Mehta
Will
Think
New
" There is such a very large quantity of books clamouring for a buyer's attention that publishers have relied more and more on support such as blurbs as a way of getting an independent recommendation from a familiar name, much in the same way that Amazon.com will send an e-mail recommending Book A to a customer who's already purchased Book B. "
Sonny Mehta
Attention
Book
Support
" There's a blockbuster side to Knopf, whether it's P. D. James or John le Carre or our best-selling books. We try to sell our writers as aggressively as those houses regarded as commercial with a capital C. "
Sonny Mehta
Houses
Books
Try
" Hillary Clinton is one of the most compelling figures in the world today... and Carl Bernstein's stunning portrait shows us, for the first time, the true trajectory of her life and career. "
Sonny Mehta
World
Today
Life
" I am still convinced I have the best job in the world. "
Sonny Mehta
Convinced
I Am
Job
" I see myself as a transient, not an immigrant. "
Sonny Mehta
See
I See
Immigrant
" Sometimes you find something new, and you just say, 'Wow.' "
Sonny Mehta
You
Just
Find