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" I think the model of The CW Network is really built on the fan platform more than anything else. The success or longevity of a series has less to do with the number it's pulling and more to do with the social footprint... There is a lot about the fan support on a strictly business level that's really powerful for that network. "

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" Daily, I visualize the smart-ass troll who lives deep in my subconscious, and I pelt him with rainbows and unicorns. I fight a battle against my judgmental thoughts. And when an opportunity arises to gain acceptance or popularity at the expense of someone else, I zip it. It's not easy. "

Julie Plec

Opportunity

Acceptance

Daily

" A long-running show leaves behind a legacy of storytellers and their relationship with the audience. "

" The whole reason I like these virus movies is because I read 'The Stand' when I was in junior high and thought it was the greatest book I'd ever read. "

" An actor's only perception is of their character, and they're looking at one piece. A writer is looking at the entire story. They're going to see things that the writer didn't see because they're only looking through their lens. "

" Actors have their own processes, and if you want to be respectful of their process, you've got to communicate with them in the language of their process, and keeping that all straight is a little bit of a head-scratcher. "

" When you have an ensemble where characters pair off so easily, it becomes extremely isolating in the story world. You can end up with two actors who have not seen each other face to face all season long. "

" The supernatural world, the sci-fi world - they give you scenarios that can truly be life or death. "

" Speaking only for myself, the ideal finale to me is 'Friday Night Lights,' where you have loved and worshipped a show for all these years, you get to come back, celebrate the characters, finish up their journeys, and send everyone out with a feeling of, 'My God, I'm so grateful that I got to know these people.' "

" When you're the showrunner, you're the person that's in control of most of the details, and to be able to take all that and then to step right behind the camera and to have a direct line of communication with the crew and with the actors - to not be delivering that through another person - is pretty freeing and extremely stimulating. "

" As you live your life and accumulate friends, both IRL and on social media, ask yourself, are you a bully too? "

" I learned more about who I am and how to be a great worker - and a great artistic worker - from doing student theater. I was a stage manager. I was an assistant stage manager. I was on the running crew. I did probably 25 shows at Northwestern - all musicals, of course. "

" Growing up, I remember watching 'Little House on the Prairie' and 'L.A. Law' and being so obsessed with it. "

Julie Plec

Growing

Growing Up

" You're supposed to be writing from experience - experience with people, with reading, seeing some homeless guy on the street and making up some story of him in your head. If you never see any of that or have those conversations or even sleep enough to have vivid dreams, then what are you writing about? "

" Because I was such a student of pop culture growing up, I love that on the list of things that I got to work on in my first years out of college were 'Scream' and 'Dawson's Creek' and, ultimately now, 'The Vampire Diaries,' which generations below me grew up on and can quote. I love that. I think that is the coolest thing in the world. "

Julie Plec

Think

Love

" The funny thing about the entertainment business is that we all feel like kids playing in a candy store, but we are entrusted with millions and millions and millions of dollars and an entire industry that can thrive or die on whether or not we do our jobs well or not. "

Julie Plec

Business

Die

" Kevin Williamson and I wrote a show about loss and grief that just so happened to have vampires in it. "

" When you're telling taut, tight storytelling that has any kind of built-in plot twist elements, you tend to want to stack everything up on top of itself as opposed to letting things breathe and be languid in terms of the passage of time. "

" Hollywood, Twitter, our friends - they all contribute to a community of snark. The more we engage in the way that everyone else engages, the more followers, likes, and RTs we get. But we can't rail against the cyberbullies without acknowledging what we also contribute to a culture of cruelty. "

" The intensity of the story breaking on 'Vampire' has never been easy. Every week, you're starting with a blank board and trying to make a new movie. There's no formula; there's no franchise to hang your hat on. "

" When you're dealing with long-distance relationships, it's a relationship played out over technology. When you're in high school, it's because you're not supposed to act on those impulses yet. So some of my favorite relationships in drama are based in people that can't really be together. "

" When you have to spread heroism across too many players, you don't get to really dig deep into each of them as much as you'd want to. "

" I'm not a morning person, and yet production is a morning person's game. "

" If I walk into the editing room, it's six hours lost. I'm massaging frames. I'm, like, 'Oh, take six frames off that shot. Hit the music cue right there.' I will drive everybody crazy if left to my own devices in that room. So I try to do everything I can by staying out of the way. "

" I work very hard so that I can be present all the time for what I do and then carve out little pockets of time as I desire for my personal life. "

" I talk all the time about how much I read growing up and how much I love Stephen King and how he impacted my work from a genre perspective, but Pat Conroy wrote some of the most magnificent stories about characters who had to deal with dysfunctional families and try to find a place of honor in their own world and the pain of loss. "

" We have a rule: if you're killing off a series regular, you have to tell them first. If you're killing off a person temporarily, you have to warn them before the script comes out. "

" In a non-supernatural universe, there's just character, and it's humanity and human beings and how they relate to each other. "

" I would never say no to continuing to explore the - somebody coined the phrase for me the other day, which I love - 'TVDU,' 'The 'Vampire Diaries' Universe.' I have no desire to exploit it, but I also know that there are plenty of opportunities for stories left to be told. "

" I'm a night owl; I could work until 6 in the morning without even thinking about it. "

" I call it 'The Breakfast Club' philosophy. There's something about being trapped in a dire situation with a group of people that you would never normally be trapped with. "