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" I used to wonder if running a large industrial company would really square with my values. "

William Clay Ford, Jr.

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" I don't know if a company can have a soul, but I like to think it can. "

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" As long as gas is cheaper than bottled water, we can't be in a position of dictating to the consumer what to buy. "

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" My father didn't push me. "

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" Ford comes first before everything else I do in my life. "

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" When we're in a peak, we make a ton of money, and as soon as we make a ton of money, we're desperately looking for a way to spend it. And we diversify into areas that, frankly, we don't know how to run very well. "

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" I believe very strongly that corporations could and should be a major force for resolving social and environmental concerns in the twenty-first century. "

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" You can take weight out of a car and truck and still make it very strong. "

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" I never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us. I felt there was a danger of that, should we be marginalized as a major polluter. "

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" There is a great demand everywhere in the world for individual mobility. People like the fact they are not on somebody else's schedule. They can come and go as they please. "

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" The day will come when the notion of car ownership becomes antiquated. If you live in a city, you don't need to own a car. "

William Clay Ford, Jr.

" The climate is changing, and anyone who disagrees is, in my view, still in denial. "

William Clay Ford, Jr.

" I don't ever want to believe my own press clippings, good or bad. "

William Clay Ford, Jr.

" When I joined Ford, in the late 1970s, I felt strongly we could not forever be a huge user of natural resources without there being consequences. But I was alone in my thinking in those days. "

William Clay Ford, Jr.

" I think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I'd rather just let our accomplishments really speak for themselves. "

William Clay Ford, Jr.

" When Henry Ford founded the company bearing his name in 1903, he saw the car as a means of providing freedom of mobility to people around the world. "

William Clay Ford, Jr.

" I was an absolutely untalented designer. "

William Clay Ford, Jr.

" The Ford family wants the company to succeed. Period. "

William Clay Ford, Jr.

" There are almost no limits in terms of what a car can become. "

William Clay Ford, Jr.

" What cooler way to grow up for an American boy than to be around cars and football? "

William Clay Ford, Jr.

" S.U.V.'s are under a lot of scrutiny these days, and yet the S.U.V. buyer is a very loyal lot. "

William Clay Ford, Jr.

" There's a rising tide of environmental awareness and activism among consumers that's going to continue to swell in the 21st century. Smart companies will get ahead of that wave and ride it to success and prosperity. Those that don't are headed for a wipeout. "

William Clay Ford, Jr.

" I look at safety as, you know, there's active and passive. Passive is how do you survive a crash. Active is accident avoidance. And so that's real-time information to you, as a driver, and to your car, to the wheels of a car that will get you out of a bad situation. "

William Clay Ford, Jr.

" I believe fuel cells could end the 100-year reign of the internal combustion engine. "

William Clay Ford, Jr.

" I walked in and inherited a management group that I didn't know very well. They didn't know me, and we had a very short window to put together a credible recovery plan. "

William Clay Ford, Jr.

" Individuals and companies that want to be successful in the 21st century will need to be leaders in using the Internet and related technology. "

William Clay Ford, Jr.

" I'm not motivated by money or power or fame. In the end, it doesn't bring much happiness. The only thing that is driving me is self-satisfaction, self-validation. "

William Clay Ford, Jr.

" Cars will talk to each other and the world around them to make driving both safer and more efficient. 'Vehicle-to-vehicle' and 'vehicle-to-infrastructure' connectivity will become commonplace. "

William Clay Ford, Jr.

" The Ford Motor Co. should stand for something more than cars and trucks. There is a Ford way of doing things that we cannot lose... We need to be continuously polishing that Ford oval. "

William Clay Ford, Jr.

" Long commutes and traffic jams once associated with older, established cities such as London, New York or Tokyo are spreading throughout the world's emerging economies. "

William Clay Ford, Jr.

" As the technology is developed, autonomous driving could provide driving opportunities for the physically challenged or enable the elderly to continue driving longer. This will be vital as many nations experience an aging population. "

William Clay Ford, Jr.