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" I want people to believe in themselves. I want intellectual curiosity. I want someone who realizes that they don't know it all and that they're dying to learn. "

Kevin Plank

Know

People

Believe

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" You need to put your hands around the throat of your business, and you need to run it. There's no other way. "

" People of Baltimore, if you want to simply learn a new trade, if you want to join the Foundry, it's a membership. It's like joining a gym, and you can go and meet other entrepreneurs like you. You can talk about how to get financing. You can take a class on how to sew. You can take a class and say, 'I want to be an electrician.' "

" We want to shine a light on this great city of Baltimore. I can tell you, I love this city. "

" Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads? "

" Leadership is... to make sure you never limit the idea or opportunity. "

" When you're winning, you're creating a dynasty. "

" I'm a big advocate of the power of positive thinking, particularly for small businesses. "

" Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers. "

" Any self-respecting entrepreneur has borrowed money from their mother at some point. "

" My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling Stones,' 'Lollapalooza,' or whatever. On the outside they're 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks. "

" Every great brand is like a great story. "

Kevin Plank

Every

Brand

" I'm usually a pretty intense person. Give me an inch, and I'm going to go. "

" We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do. "

" I've always been a hustler. "

" I love Monopoly. You know why? When I play Monopoly with you, I'm going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you'd better roll boxcars, or you're going to pay rent. "

" Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational. "

" Everyone must have a voice, and everyone deserves clarity. "

" Your attitude is contagious. "

" Brands are about editing. "

" I believe people change. I think that they can learn from mistakes. "

" Data is the new oil. "

" Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are more people that want to spend their days burning things down than building it up. At least just stop rooting against him. You know, give the guy a chance. "