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" I wanted to create clothes for women in their 40s and 50s and 60s who have careers and are sexy and don't want to look like grandmothers. "

Joseph Altuzarra

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" My mother has a very chic sense of style, but she also has high expectations for her clothes to be functional and practical. "

Joseph Altuzarra

" When you live in Paris, and fashion is such a point of pride for the French, it's always around and you're very much exposed to it from an early age. It was always something I knew about and really liked. "

Joseph Altuzarra

" I was not a very popular kid in high school, and I had this idea that the way that I dressed would change how liked I was. It was that kind of Pygmalion story. I think, ultimately that's probably why I became interested in fashion, its transformative power, and how it can change your identity. "

Joseph Altuzarra

" It's important not to take all this fashion stuff too seriously, and I kind of love the idea of cheesiness. "

Joseph Altuzarra

" I think women want to feel beautiful. They want to feel seductive. I also try to think about items that can be worn in different ways so they can be worn more than once. If you're going to buy a $2,000 jacket, you are going to want to wear it over and over. "

Joseph Altuzarra

" A lot of my pieces are about easy seductiveness and accessibility in terms of showing skin. "

Joseph Altuzarra

" Ballet teaches you how to hold yourself. "

Joseph Altuzarra

" I don't think I'm an artist or that I'm doing anything superintellectual. What's important to me is to get a visceral reaction from people, for them to want that coat because they think it's beautiful. "

Joseph Altuzarra

" My mother has always encouraged me to do what I love. When I started being interested in fashion, she was very supportive, bringing me to see exhibits and buying me books. And when I started my company, she was right there to help me! "

Joseph Altuzarra

" The best and the worst thing about fashion is that anyone can do it. But because fashion can be the most unintellectual thing, you have to turn it into an intellectual exercise just for your own sanity. You have to start with a conceit. "

Joseph Altuzarra

" If you take away print and embroidery, you have to challenge yourself a bit more on the cut. "

Joseph Altuzarra

" When I'm not working, I'm walking. "

Joseph Altuzarra

" I honestly think that with our generation - Alex Wang, Prabal Gurung, Jason Wu, Christian Cota, Robert Geller - there's a different expectation of what our behavior should be. People expect designers to be good businesspeople and PR people, and I don't think partying is a part of that persona the way it used to be. "

Joseph Altuzarra

" One of my biggest pet peeves is well-dressed designers. If you spend that much time thinking about your own clothes, you're not spending enough time thinking about what you're designing. "

Joseph Altuzarra

" There's a side to me that likes to make clothes for everyday. But I also think of fashion as an escape. It's like a dream. Even in an economy that isn't strong and where it's important to sell clothes, you have to make things that let people dream a little. "

Joseph Altuzarra

" When you start a collection, you have to push yourself to limits that may make you uncomfortable. "

Joseph Altuzarra

" I'm always fetishizing the French woman and French taste and style. My assistant will make fun of me because every time we're picking the direction of a collection, I say the same thing: 'I want it to be really French.' "

Joseph Altuzarra

" In architecture and interiors, as well as fashion, there is an interaction that is both functional and aesthetic. "

Joseph Altuzarra

" We're making clothes - we aren't saving the world. I'm not saying that designers aren't artists, but at the end of the day, we make clothes. Hopefully we make beautiful clothes with a message, but in the end it's for people to wear. I think that the hype of fashion has come down a level. "

Joseph Altuzarra

" I'm not trying to reinvent the wheel. I believe that clothes should make a woman feel beautiful. But sometimes it's the little things like cut and fit and sex appeal that make a large impact. "

Joseph Altuzarra