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" I wanted to create Rouje to bring together my talented friends - photographers, stylists, graphic designers - in a project to create my universe and perfect dressing. I did not want to call the brand my name, because I have other projects, and this brand is the result of the work of several people and not just me. "

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" My winter uniform is jeans, boots, and an oversize blazer for good measure. It's my formula for getting dressed in under 10 minutes. "

Jeanne Damas

Uniform

Boots

Winter

" For Parisian women, it's not about looks; it's not about style - for me, it's more about this beautiful city, culture, and lifestyle. It's more about attitude - style it your own way. "

" Even if I am going to an event or a wedding, I try to just look effortless. The more effortless you look, the more chic you look. "

" I have always been surrounded by women with strong personality and feminine: my mother, my sister, my aunts, my friends. I am fascinated by the look they can have - simple details such as a step, a way of speaking, a gesture, a way of wearing a garment. "

" You can leave Paris, but when you come back, you discover it again. "

" I think French women tend to keep it simple. I'd say try the less-is-more approach, which is not always easy to get right. "

" The Parisian way to be chic is to look super sharp for everyday things and then do effortless casual for night occasions. "

" Fashion icons that are famous in Paris, it's Charlotte Gainsbourg or even me on the Internet, but we wear the same clothes every day - a white t-shirt with jeans - so why are we fashion icons? "

" I love sensual materials like silk or cashmere. "

Jeanne Damas

Love

I Love

" A trick for looking taller is to wear a top and pants in the same color family - and to hide heels underneath the pants! "

" I love winter clothes. For me, it is all about choosing great materials and getting the right cut for your body - and then styling it right. For example, I love an oversized manly jacket, but I'll team it with some girly heels. "

" I love pairing bright details with simple looks or casual materials like denim or cotton. "

" I think, French girls, we are not the most stylish women in the world. For me, New Yorkers are more stylish, or even women here in London. "

Jeanne Damas

London

Think

" I absolutely always buy in a bigger size. This is true for coats and also sweaters - I always take a bigger size because I think it looks far more chic if it's loose-fitted rather than tight. "

Jeanne Damas

Always

Looks

" I was born in Paris. I grew up here, and I still live here, and I will forever, I think. "

" French girls don't care about the perfect look; we actually like when it's not perfect because that's what makes our style effortless. "

" I'm lazy! For me, fashion has to be easy. "

Jeanne Damas

Lazy

Fashion

" I have a passion for sweaters. Besides jeans, they are the clothes I have the most of in my closet. I must have a hundred! "

" I'm in heels more than flats, but when I wear very short dresses, I like small heels. "

Jeanne Damas

Dresses

Heels

" I love working with silk because I loved it paired with jeans: it has a vintage feel; it's easy for dinners out. "

" I find inspiration on the street a lot. "

" I love watching other women when I'm sitting at a cafe. "

" Parisians have this ability to be cool and chic without appearing to have made an effort. "

" Why is there this myth? People say, 'Oh, you are a style icon. You're 'French, French, French.' It's not true, you know; there are stylish people everywhere. "