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" I was excited by the process of Pandora, which I still think is a decent product. Not as great in actuality as it sounds. After the first hour, its weaknesses start to show up. "

Trent Reznor

Start

Process

Product

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" You know, if nobody knows who you are, nobody's going to buy your record. "

" I'm sure there is a group of people that assume Nine Inch Nails is just noise and chaos - or whatever it might be dismissed as, and sometimes is. "

" The music I always liked as a kid was stuff I could bum out to and realize, 'Hey, someone else feels that way, too.' So if someone can do that with my music, it's mission accomplished. "

" It's easy to get lost in the shuffle, and just enticing people to hear the music for free doesn't mean that much when everyone else is essentially doing the same thing on MySpace, or wherever. "

" The reality is that people think it's okay to steal music. "

" I'd never want to be Gene Simmons, an old man who puts on makeup to entertain kids, like a clown going to work. "

" I often find myself listening to a record because a lot of people or magazines have told me it's good and I'm supposed to like it, and I try to stay in touch with what's happening and I'm also a fan of music. I find myself trying to like something that I really don't think is that great. "

" 'Yeezus,' I really love it. I think the sound of it is cool. "

" I miss how a record label can help spread the word that you have something out. "

" My experience with record labels throughout my career has generally fallen into wishing I could do things that they're not built to do, whether it be arguing about having a nicer package - because I do believe some people care about that - to trying to always bank on art-versus-the-easy-commerce route; there's always been headbutting involved. "

" When I was growing up, the people who liked the Beatles, I didn't like, so I didn't pay attention to them. "

" There's always been an element of 'right time, right place' to Nine Inch Nails. When we stepped onstage at Woodstock '94, I could sense it. I get goosebumps thinking about it now. Like, 'I don't know how we did this, but somehow we've touched a nerve.' "

" Books are better than movies because you design the set the way you want it to look. "

" Jumping through any hoop or taking advantage of any desperate situation that comes up just to sell a product is harmful. It is. "

" I thought I'd reached the bottom a few times, but then I'd realise there was another 30 floors of despair below that. "

" When I return to the writing process after being away from it for a while, the first part of it always is being honest with myself: What am I into right now? Is it rock bands and guitars, is it noise, is it dance beats and electronics? Is it space, is it clutter? "

" My life has two modes. One is sitting around writing and contemplating or building things. The other is execution mode. It takes a while to switch from one to the other. "

" I realized when I was 23 that I had never really tried anything. "

" Balance is good, because one extreme or the other leads to misery, and I've spent a lot of my life at one of those extremes. "

" I think my music's more disturbing than Tupac's - or at least I thought some of the themes of 'The Downward Spiral' were more disturbing on a deeper level - you know, issues about suicide and hating yourself and God and people and everything else. "

" I doubt I'll ever pay someone to do a remix again, because there's some amazing stuff just coming out of bedrooms. "

" Though I still have no semblance of a life outside of Nine Inch Nails at the moment, I realize my goals have gone from getting a record deal or selling another record to being a better person, more well-rounded, having friends, having a relationship with somebody. "

" I lived a fairly average, anonymous small-town life till I got the idea to do Nine Inch Nails. Then I locked myself in a studio for a year, and then got off the tour bus two years after that, and I didn't know who I'd turned into. "

" I'd much rather be worrying about playing that note in tune, and picking out the best way to arrange the song, rather than thinking about pricing for the download. It's not art. "

" I can still make a living with touring. And maybe you buy a t-shirt. And I would rather 10 million people get my record and listen to it for free than 500,000 that I coerced to pay $15 for it, you know? "

" I believe sometimes you have a choice in what inspiration you choose to follow and other times you really don't. "

" I love David Fincher and I think he's a genius. "

" I've attended many concerts where I felt let down and I was wishing it would be something else. Not that it's their duty to please me, but at the same time, I think a lot about what it's like through the eyes of the consumer, the fan. I want not to pander to the audience, but to be aware of them. "

" When I was growing up, rock & roll helped give me my sense of identity, but I had to search for it. "

Trent Reznor

Rock

Growing Up

" When David Fincher called me up a few years ago and said, 'Hey, I'd like you to score this film 'The Social Network,' I said, 'I'm flattered, but I really don't have any real experience scoring films, and I'd rather not screw it up on a high-profile project. And I like you and I don't want to compromise our friendship.' "