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" If I were put into a college lecture hall right now and told to pay attention for 45 minutes, it would be physically impossible for me to do. I'm one of those people who believe that ADD is a gift. It's tough to manage, but if you can harness it you can do great things. "

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" With the recent addition of a full soundtrack and the players map, millions of Poptropicans around the globe are now fully immersed in a multimedia gaming experience when they embark on our high quality adventures. "

Jeff Kinney

Map

Gaming

Experience

" I do all my speeches in pictures. If I wrote words, I'd get locked in on them. "

" I really wanted to be a newspaper cartoonist, but nobody liked my work. I didn't have the control or flair that was necessary to create something that didn't look childish. "

" I draft on the computer. I have a really giant screen that attaches to my laptop, and then I have a humongous digital drawing tablet called a Cintiq. It sits at all different angles, and it's so big that it would take two people to move it. "

" When I started writing 'Diary of a Wimpy Kid,' I was trying to write the type of book you might enjoy, put back on your shelf, and rediscover a few years later. I hope that the book finds its way into the bathroom of every kid in America. "

" My office doubles as a karaoke den for the neighborhood. There are strobe lights and Rock Band plastic guitars, a disco ball and a fog machine and some other things. I have a really long work day, and you might find me doing karaoke by myself late at night. "

Jeff Kinney

Day

Work

" 'Diary of a Wimpy Kid' is my first book, and it's the fulfillment of a life-long dream. I had always wanted to be a cartoonist, but I found that it was very tough to break into the world of newspaper syndication. So I started playing with a style that mixed cartoons and 'traditional' writing, and that's how 'Diary of a Wimpy Kid' was born. "

" I work in the house next to where I live. We bought a smaller house that I use as my office and the place where my two employees work... We've got tens of thousands of letters from kids stored all over the house in places you would usually put dishes and other things like that. "

" If there is any message in the 'Wimpy Kid' books, it is that reading can be and should be fun. As an adult reader, when I see an obvious moral lesson to be taught, I run in the other direction... Kids can sniff out an adult agenda from an early age. I'm writing for entertainment, not to impress literary judges. "

" Working with Dav Pilkey was a dream come true. Dav is incredibly funny, and he's been a hero of mine for a long time. It was great bringing the 'Wimpy Kid' and 'Captain Underpants' worlds together! "

" When I was on the swim team as a kid, I used to hide out from my coach by going into the bathroom and hiding out in one of the stalls. And I would literally wrap myself in toilet paper so as not to get hypothermia. "

" On our swim team, they had something called the 'developmental meet.' I didn't know it was a meet only for the worst kids so that they could get a ribbon, and I'd show up with my friend who was also a terrible swimmer, and we would be amazed that the best kids hadn't bothered to show up. I didn't get it until after college. "

" When kids get stuck on one of our quests, we now have an app for that. It is so cool to know that now kids can use mobile technology to learn more about Poptropica's great adventures and solve its challenging quests. "

" Kids and adults have a difference of opinion when it comes to what constitutes legitimate reading. Adults often push books that they loved as children, which, ironically, were often books that their parents weren't particularly keen on. "

" I think if everyone would write down the funny stories from their own childhoods, the world would be a better place. "

" I only work on my books at nights and at weekends. It is really just like a hobby. "

" I'm not good at narrative; I'm really a gag writer, and that comes from being in the newspaper comic strip world for a while in college. What I do is I just write tons of jokes, then I sort them out in terms of quality and then pick the best of the jokes and then try to form them into a plot. If I get a good theme going, I feel lucky. "

" I was an average kid who had his wimpy moments. "

" I feel, as an adult, I'm very similar to how I was as a pre-teen. Maybe it's a case of arrested development, but I feel like it's easy to slip back into those shoes, and I feel like if we were all magically transported back to our middle school years, we'd all act like we did in middle school. "

" I write for kids because I think the most interesting (and most humorous) stories come from people's childhoods. When I was writing 'Diary of a Wimpy Kid,' I had a blast talking on the phone to my younger brother, Patrick, remembering all of the things that happened to our family when we were growing up. "

" I write in reverse: Rather than come up with a narrative and write jokes for that narrative, I write jokes independently of the narrative, then I try to fit them in. "

Jeff Kinney

Jokes

Come

" I don't think of cartoons or comics as being for kids. "

" Luckily for me, my father had impeccable taste. No contemporary collector was he. His treasure trove of comics included gems such as 'Little Lulu,' 'Frontline Combat' and 'Classics Illustrated.' But the works that stood head and shoulders above the rest were Carl Barks's 'Donald Duck' and 'Uncle Scrooge' comics from the 1940s through the 1960s. "

Jeff Kinney

Uncle

Father

" I've never run into a person who yearns for their middle school days. "