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" If you have a great product but no one knows about it, it's history. "

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" Don't kid yourself that anyone in the Premier League is going to do you any favours. "

" I've lived in Jakarta and have seen a lot more by living here, and I understand that there's so much more to Indonesia than just Bali and Jakarta. "

" I came from the music business, which reputedly has the biggest egos, but I really think the airline world caps it. "

" Airlines are one of the last things to be liberalized. "

" Winning is an amazing feeling. You don't get that in business; you don't get that in many things. "

" My whole life's been stability. People who have worked with me have for a long time. Air Asia is the same people who started it. "

" In AirAsia, we consider ourselves basically a dream factory. We deliberately decided that we wanted a company where people can pursue their passion, and we wanted to make use of all the talent that we have in-house. "

" In Europe, they travel a lot lighter. I always joke that my Indonesian passengers bring their house and their neighbor's house. "

" I don't know if every player in the Premier League feels hurt when they lose a game. The right sort is very important. I was naive in thinking that everyone was like me. "

" I think airlines have been very much parrots. They'll just follow what everyone else is doing. Why change a model that they're happy in? And it takes someone like myself or Richard Branson who comes from outside the industry to say, 'Hey, let's try something new.' "

" Aviation is for the common man. My goal is to enable everyone to fly. It shouldn't be only for the rich. "

" I don't care about failing because I do not want to sit down in my older years and say, 'How come I didn't try?' "

" I look for people who have drive, who have ambition, who are humble. I've hired many people at very strange places. "

" I'm not cynical or bitter in any way. Life's too short; you get ripped off, but if you hold a grudge, it's going to affect you. You take it on the chin, you learn, you try not to make the same mistakes. "

" When I started my airline business, I didn't know everything, right? If I start up a newspaper tomorrow, I might get ripped off by journalists. You'd be naive to think you know everything from day one. "

" When the music business failed to embrace the Internet, I thought it was game, set and match for the industry, and I quit. "

" The music and airlines businesses are tough, but I've been successful in them. "

" My whole life has always been about looking for that person that money can't buy in that they've got a bee in their bonnet. "

" Passion is just something that comes naturally to me. "