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" If you'd like to watch less television, try putting the remote away in a very inconvenient place and making yourself put it away every time you use it. If it's a big pain to turn on the TV and to change channels, you might find yourself drifting to other activities that will be more satisfying in the long run. "

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" I have a lucky perfume. I love beautiful smells, but I save one of my favorite perfumes to wear only when I feel like I need some extra luck. "

Gretchen Rubin

Perfume

Beautiful

Feel

" It's easier to get rid of things when you're giving them to someone who can use them, but don't let this kind intention become a source of clutter itself. I have a friend who has multiple piles all over her house, each lovingly destined for a particular recipient. "

" When I became obsessed with Winston Churchill, I wrote a book about Churchill. What a joy it was to write that book! "

" Like most people, I have several pet subjects - that may or may not be interesting to other people. Don't get me started on happiness, or habits, or children's literature, or Winston Churchill, unless you really want to talk about it. "

" It was my interest in happiness that led me to the subject of habits, and of course, the study of habits is really the study of happiness. Habits are the invisible architecture of everyday life, and a significant element of happiness. "

" Never label anything 'Miscellaneous.' "

" People are powerfully moved by imagination, belief, and knowledge. They can consider the past and future. They can make changes in their behavior out of reason in a way that animals can't do. "

" Spending hours stressed out in front of the TV isn't the same as volunteering or donating. Feeling a high level of personal distress makes people feel agitated and emotionally drained, to the point that they lack the energy or detachment to help - or the energy to manage themselves. "

" I've found that I snack less and concentrate better when I chew on a plastic stirrer - the kind that you get to stir your to-go coffee. I picked up this habit from my husband, who loves to chew on things. His favorite chew-toy is a plastic pen top, and gnawed pen tops and little bits of plastic litter our apartment. "

" I do better with routines and predictability. I don't react well when there's a sudden change in the schedule. "

" During my study of happiness, I noticed something that surprised me: I often learn more from one person's highly idiosyncratic experiences than I do from sources that detail universal principles or cite up-to-date studies. "

Gretchen Rubin

Learn

Principles

" While television is a good servant, it's a bad master. It can swallow up huge quantities of our lives without much happiness bang for the buck. "

" Getting paperwork under control makes me feel more in control of my life generally. "

" Sometimes, counter-intuitively, it's easier to make a major change than a minor change. When a habit is changing very gradually, we may lose interest, give way under stress, or dismiss the change as insignificant. There's an excitement and an energy that comes from a big transformation, and that helps to create a habit. "

" Take the perspective of a journalist or scientist. Really study what's around you. What are people wearing, what do the interiors of buildings look like, what noises do you hear? If you bring your analytical powers to bear, you can make almost anything interesting. "

" Most decisions don't require extensive research. "

" Whenever I start a new book, I think, 'This is the most interesting subject of all time. It's sad, I'll never enjoy writing another book as much as I enjoy this one.' Every time, I'm convinced. And then I change my mind when I start the next book. "

" Turn off your email; turn off your phone; disconnect from the Internet; figure out a way to set limits so you can concentrate when you need to, and disengage when you need to. Technology is a good servant but a bad master. "

" I collect axioms, paradoxes, maxims, teaching stories, proverbs, and aphorisms of all sorts, because I love to see complex ideas distilled into a few words. "

" Although we often assume that feelings inspire actions, in fact, actions also inspire feelings. By pushing myself to act happier, I make myself feel happier. "

" 'Potato-chip news' is news that's repetitive, requires little effort to absorb, and is consumable in massive quantities: true crime, natural disasters, political punditry, celebrity gossip, sports gossip, or endless photographs of beautiful houses, food, or clothes. "

" Whenever I'm trying to decide how to spend my precious time, energy, or money, I ask myself a series of questions. 'Will this broaden or deepen my relationships?' 'Will this contribute to an atmosphere of growth in my life?' 'Is this a way to 'Be Gretchen?' and 'Will this help connect me to my past?' "

" People often assume that the same approach will work for everyone, that the same habits will work for everyone, and that everyone has the same aptitude and appetite for forming habits, but from my observation, that's not true. "

" Often, if there's something that I want to do, but somehow can't get myself to do, it's because I don't have clarity. This lack of clarity often arises from a feeling of ambivalence - I want to do something, but I don't want to do it; or I want one thing, but I also want something else that conflicts with it. "

" I embrace treats, but I'm also very wary of treats. Treats help us feel energized, appreciated, and enthusiastic - but very often, the things we choose as 'treats' aren't good for us. The pleasure lasts a minute, but then feelings of guilt, loss of control, and other negative consequences just deepen the lousiness of the day. "

" They say that people teach what they need to learn. By adopting the role of happiness teacher, if only for myself, I was trying to find the method to conquer my particular faults and limitations. "

" Now, the term 'friend' is a little loose. People mock the 'friending' on social media, and say, 'Gosh, no one could have 300 friends!' Well, there are all kinds of friends. Those kinds of 'friends,' and work friends, and childhood friends, and dear friends, and neighborhood friends, and we-walk-our-dogs-at-the-same-time friends, etc. "

" I get such a buzz out of cleaning closets. "

" No leader did more for his country than Winston Churchill. Brave, magnanimous, traditional, he was like a king-general from Britain's heroic past. His gigantic qualities set him apart from ordinary humanity; there seemed no danger he feared, no effort too great for his limitless energies. "

" Don't let yourself fall into 'empty.' Keep cash in the house. Keep gas in your tank. Keep an extra roll of toilet paper squirreled away. Keep your phone charged. "