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" I'm always worried about overhype. I love underhype. "

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" We try to keep audiences coming back in greater numbers by doing the unexpected and not simply following a pattern or a mold or a formula. "

" 'Guardians Of The Galaxy' was, as 'Ant-Man' was, just fun, in terms of expanding this universe. We always say, how can we keep audiences surprise at what an MCU film can be? "

" One thing that brings me great, great joy is reading the reviews of 'Civil War' and seeing the much deserved credit that Chris Evans is getting for his performance as Captain America. "

" You can drive yourself crazy and tie yourself in knots trying to anticipate what someone's going to like or not like, and doing test screenings and opinion polls. But pay too much mind to that, and you'll wind up with a big pile of mush. "

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" I'd argue that the term 'superhero' is much too broadly used. "

" From a financial perspective, you have to think about what the film will generate in revenue so you can set a budget against it. "

" Kenneth Branagh has his stamp all over 'Thor.' "

" Every time we make a movie, 'Guardians' included, 'Black Panther' included, 'Infinity War' included, we just feel lucky to be making that movie, and that's basically what the focus is on. "

" It's true that once a year I travel to Comic-Con... but there I can quickly lower the lights; I can show them the clips, introduce a few stars. And the spotlight is quickly off me. "

" What other people are adapting from the comics medium, I watch with as much interest as I do any other movies. Because I'm a fan, and I want to see what other people are doing in the world. "

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" All of the Marvel characters have flaws to them; all of them have a deep humanity to them. "

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" I'm not sure that 'Iron Man' is a superhero movie. I think towards the end of the movie, Iron Man pretends to be a superhero - he's entertained by that notion. I think 'X-Men' is a sci-fi movie. "

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" I've always believed in expanding the definition of what a Marvel Studios movie could be. "